JWI 505: Assignment 3 Presentation Design and Delivery

JWI 505: Business Communication and Executive Presence
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
JWI 505 – Assignment 3 (1198) Page 1 of 4
Assignment 3: Presentation Design and Delivery
Due Week 9, Sunday (Weight: 25%)
“The art of communication is the language of leadership.” James Humes
For this assignment, you will apply the practices of planning, creating, and delivering an impactful professional
presentation. Identify an important presentation coming up at work in your near future. If you do not have one on
the horizon, choose a worthy topic for your role, business, or industry. This could be a presentation at a
conference, to your board, management team, your own team, or a few key decision-makers in your company.
Think carefully about how to define the major objectives of your presentation, so that you can design and deliver
your presentation with those objectives clearly in mind.
Instructions
Follow the steps below to prepare your slide deck and create your video presentation in Zoom:
1. Prepare a PowerPoint presentation slide deck of 20 slides or less for a topic of your choice, related
to your workplace or career interests.
2. Apply slide design best practices: use brief slide headings and minimal text, include images and/or
charts, and format your slides professionally
3. Deliver a presentation with a time limit of 6 to 8 minutes, using Zoom. The video must include both
you and your slides. The main focus is you, the speaker, with the slides providing support for your
ideas and overall message.
4. Be sure to utilize and to exhibit all the presentation and video best practices listed below.
Note: See your Blackboard course for instructions on using Zoom.
Presentation and Video Best Practices
ü Include a PowerPoint cover page containing the title of the assignment, the student name, the
professor’s name, the course title, and the date.
ü Slide deck is well structured, with informative slide titles, a logical order of topics, and effective
opening and closing slides. It uses minimal text, includes illustrative images and/or charts, and
employs consistent formatting.
JWI 505: Business Communication and Executive Presence
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
JWI 505 – Assignment 3 (1198) Page 2 of 4
ü Speaker states clear objectives at the beginning and closes with an appropriate proposal, call to
action, or other indication of next steps
ü Presentation delivery is targeted and succinct, with a clear flow of ideas and a persuasive impact.
ü Speaker has a confident and engaging manner, strong executive presence, and a professional
appearance. He or she exhibits energy and a passionate sense of purpose.
ü The video is recorded in a neutral, quiet setting that does not distract the audience. Both the setting
and the presenter’s appearance are businesslike and professional.
Assessment Criteria
Your video assignment will be assessed using the below criteria:
a. Slide deck is clear and well structured, using design best practices. It serves as an effective visual
aid to support the presenter’s objectives. If research was completed, a References slide is included
at the end, using the formatting in the Writing Standards Guide located in Course Documents.
b. Presenter delivers an impactful opening statement that expresses clear objectives and uses a hook
to engage the audience.
c. Speaker communicates ideas in a targeted and succinct manner. He or she establishes a strong
connection with the audience and achieves a persuasive impact that supports the objectives.
d. Speaker delivers an engaging presentation, exhibiting a strong executive presence, an authentic
tone, energy and a passionate sense of purpose.
e. The video, recorded in Zoom, has a professional look and feel – i.e. appropriate business attire;
effective distance to computer and angle; a setting with neutral, non-distracting surroundings.
f. Video shows both the presenter and slide deck, and it adheres to the 6-8 minutes time limit.
JWI 505: Business Communication and Executive Presence
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
JWI 505 – Assignment 3 (1198) Page 3 of 4
Assignment 3: Rubric
Weight: 25% Assignment 3: Presentation Design and Delivery
Criteria Unsatisfactory Low Pass Pass High Pass Honors
1. Slide deck is
well structured,
follows design
best practices,
and supports the
presenter’s
objectives.
Weight: 20%
The slide deck is
not well
structured and
does not follow
design best
practices. It does
not support the
presenter’s
objectives.
The slide deck is
adequately well
structured and
follows some but
not all of the
design best
practices. It
provides limited
support for the
presenter’s
objectives.
The slide deck is
satisfactorily well
structured and
follows most of the
design best
practices. It
provides good
support for the
presenter’s
objectives.
The slide deck is
well structured
and follows
design best
practices fully. It
provides strong,
targeted support
for the
presenter’s
objectives.
The slide deck is
excellently
structured and
follows design
best practices
very well. It
provides
exemplary
support for the
presenter’s
objectives.
2. Defines clear
objectives and
delivers a strong
opening
statement with a
hook to engage
the audience.
Weight: 20%
Does not define
clear objectives.
Does not deliver a
strong opening
statement with a
hook to engage
the audience.
Defines
adequately
clear objectives.
Delivers an
opening
statement which
may not be
strong or may
not include a
hook to engage
the audience.
Defines
satisfactorily clear
objectives. Delivers
a fairly strong
opening statement
with a hook to
engage the
audience.
Defines very
good clear
objectives.
Delivers a strong
opening
statement with a
hook to engage
the audience.
Defines
excellently clear
objectives.
Delivers a very
strong opening
statement with a
hook to engage
the audience.
3. Communicates
ideas in a
targeted and
succinct manner.
Connects
strongly with the
audience,
achieving a
persuasive
impact that
supports the
objectives.
Weight: 20%

Does not
communicate
ideas in a
targeted and
succinct manner.
Does not connect
strongly with the
audience and
does not achieve
a persuasive
impact.
Communicates
ideas in an
adequately
targeted and
succinct
manner.
Connects in a
limited way with
the audience,
achieving a
minimally
persuasive
impact.
Communicates
ideas in a
satisfactorily
targeted and
succinct manner.
Connects quite well
with the audience,
achieving a
persuasive impact.
Communicates
ideas in a very
targeted and
succinct manner.
Connects well
with the
audience,
achieving a
strong persuasive
impact.
Communicates
ideas in an
excellently
targeted and
succinct manner.
Connects very
well with the
audience,
achieving a
powerful
persuasive
impact.
JWI 505: Business Communication and Executive Presence
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
JWI 505 – Assignment 3 (1198) Page 4 of 4
Weight: 25% Assignment 3: Presentation Design and Delivery
Criteria Unsatisfactory Low Pass Pass High Pass Honors
4. Delivers an
engaging
presentation with
a strong
executive
presence, an
authentic tone,
energy and a
passionate sense
of purpose.
Weight: 20%
Does not deliver
an engaging
presentation
and/or does not
exhibit a strong
executive
presence,
authentic tone,
energy and
passionate sense
of purpose.
Delivers an
adequately
engaging
presentation
with an
acceptable
executive
presence,
authentic tone,
energy and
sense of
purpose.
Delivers an
engaging
presentation with a
satisfactory
executive
presence,
authentic tone,
energy and sense
of passionate
purpose.
Delivers a very
engaging
presentation with
a strong
executive
presence,
authentic tone,
energy and sense
of passionate
purpose.
Delivers an
excellently
engaging
presentation with
a very strong
executive
presence,
authentic tone,
energy and sense
of passionate
purpose.
5. The video,
recorded in
Zoom, has a
professional look
and feel, with
appropriate
attire, setting,
computer
distance and
angle.
Weight: 10%

The Zoom video
does not have a
professional look
and feel, with
appropriate attire,
setting, computer
distance and
angle.
The Zoom video
has a partially
professional
look and feel,
with appropriate
attire, setting,
computer
distance and
angle.
The Zoom video
has a satisfactorily
professional look
and feel, with
appropriate attire,
setting, computer
distance and angle.
The Zoom video
has a very good
professional look
and feel, with
appropriate attire,
setting, computer
distance and
angle.
The Zoom video
has an exemplary
professional look
and feel, with
appropriate attire,
setting, computer
distance and
angle.
6. The video
shows both the
presenter and
slide deck. It
adheres to the
6-8 minutes time
limit.
Weight: 10%
The video does
not show both the
presenter and
slide deck and/or
it is over the 8
minutes time
limit by more than
2 minutes.
The video
shows both the
presenter and
slide deck. It is
over the 8
minutes time
limit, but by no
more than 2
minutes.
The video shows
both the presenter
and slide deck. It
may be over the 8
minutes time limit,
but by no more
than 1 minute.
The video shows
both the
presenter and
slide deck. It may
be over the 8
minutes time limit,
but by no more
than 30 seconds.
The video shows
both the
presenter and
slide deck. It
adheres to the 6
to 8 minutes time
limit.