Media Differentiation

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University of Pheonix

Discuss the pros and cons of using the following media in an ad campaign:

  • Print
  • Billboard
  • Radio
  • Television
  • Social Media (Facebook, Twitter, etc.)
  • Digital (Google, websites, etc.)

Include the following information for each medium on the list:

  • When might you use each form of media?
  • What are the pros of each form of media?
  • What are the drawbacks to each type of media?
  • Which audience(s) would be most suitable for each type of media?

Create a 12- to 15-slide Microsoft® PowerPoint® presentation and present it to the class. For online students, submit your Microsoft® PowerPoint®presentation, with detailed speaker’s notes to the Assignment Files tab.

please add all references even with any pictures, as speaker notes on each slid along with a reference page

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