Shelly Cashman Word 2016 | Module 7: SAM Project 1a

Springfield Business Incubator

Develop a Newsletter Using WordArt and Text Boxes

GETTING STARTED

• Open the file SC_WD16_7a_FirstLastNamedocx, available for download from the SAM website.
• Save the file as SC_WD16_7a_FirstLastNamedocx by changing the “1” to a “2”.
  • If you do not see the .docx file extension in the Save As dialog box, do not type it. The program will add the file extension for you automatically.
• With the file SC_WD16_7a_FirstLastNamedocx still open, ensure that your first and last name is displayed in the footer.
  • If the footer does not display your name, delete the file and download a new copy from the SAM website.

 

PROJECT STEPS

1. You are developing a newsletter for the Springfield Business Incubator, which provides advice, office space, and other support to start-up businesses.

Start formatting the newsletter by turning on automatic hyphenation for the document to fit as much text as possible on each line.

2. To increase the visual appeal of the newsletter, add a page border as follows:
   1. Add a Box page border to the document.
   2. Use the thin outer line and thick inner line Art border setting (15^th option from the end of the Art list).
   3. Apply the Teal, Accent 4 color (8^th column, 1^st row of the Theme Colors palette).
3. Create a nameplate for the newsletter as follows:
   1. Move the insertion point to the blank paragraph before “Monthly Newsletter”, and then insert WordArt using the Fill – Aqua, Accent 1, Shadow option from the WordArt gallery. (Hint: Depending on your version of Office, the WordArt may display as Fill: Aqua, Accent color 1; Shadow)
   2. Type Springboard as the WordArt text.

 

 

4. Format the WordArt shape as follows so it fills the space at the top of the newsletter:
   1. Change the text wrapping to Top and Bottom.
   2. Resize the WordArt to a height of 4″ and a width of 7″.
5. To make the nameplate more eye-catching, apply the following formatting to the WordArt text:
   1. Change the font to Century Schoolbook.
   2. Change the font size to 72 pt.
   3. Change the text fill color by applying the Radial Gradient – Accent 5 preset gradient fill color (5^th column, 5^th row of the Preset gradient gallery). (Hint: Display the Text Options tab in the Format Shape task pane.)
   4. Change the gradient Stop 2 and Stop 4 colors to Teal, Accent 4, Darker 25% (8^th column, 5^th row of the Theme Colors palette).
   5. Change the text outline color to Purple, Accent 5, Darker 25% (9^th column, 5^th row of the Theme Colors palette).
   6. Apply the Wave 2 text effect (2^nd column, 5^th row in the Warp section of the Transform gallery). (Hint: Depending on your version of Office, the text effect may display as Wave: Up)
6. Incorporate the SBI logo picture into the nameplate as follows:
   1. Crop the picture to remove only the dark red outline.
   2. Change the picture color to Purple, Accent color 5 Light from the Recolor section of the Color gallery.
   3. Change the text wrapping style to Behind Text.
   4. Rotate the picture to the left as shown in Figure 1 below.

 

Figure 1: Picture Placement

 

 

 

 

7. Separate the article from the issue information paragraph as follows:
   1. Apply a custom bottom border to the issue information paragraph (“Monthly Newsletter Issue 12”) using the solid bottom, gradient top border style (4^th style from the bottom).
   2. Change the color of the border to Teal, Accent 4 (8^th column, 1^st row of the Theme Colors palette).
8. Move the insertion point to the beginning of the first body paragraph (“Color plays…service branding.”), and then insert a Continuous section break to prepare for setting the article text in columns.
9. Apply a newsletter format to the new section as follows:
   1. Display the text in three columns.
   2. Change the column width to 1″.
10. Change the alignment of the article text as follows to use newspaper-style columns:
    1. Change the alignment of the first body paragraph (“Color plays…service branding.”) to Justify.
    2. With the insertion point in the first body paragraph, update the Article Text Style to match the current selection.
11. To insert a pull quote, move the insertion point to the beginning of the first body paragraph (“Color plays…service branding.”), and then insert a text box:
    1. Insert the Simple Text Box.
    2. Enter the following text into the text box:

Color helps you decide what is important, appealing, and worthwhile.

12. Format the text box to make it more noticeable and attractive:
    1. Apply the Colored Fill – Purple, Accent 5 shape style.
    2. Format the text using the Text Box paragraph style.
    3. Resize the text box to a height of 1″ and a width of 75″.
    4. Change the text wrapping around the text box to Tight.
13. Move the text box to the right so that it appears between columns 1 and 2, as shown in Figure 2 on the next page. The text wrapping does not need to match the figure exactly.

 

 

 

Figure 2: Text Box Placement

14. To include a professional typeface element, add a drop cap as follows:
    1. Format the first letter after the “Marketing and Color” heading (the “C” in “Color”) as a drop cap using the Dropped
    2. Change the color of the drop cap to Teal, Accent 4 (8^th column, 1^st row of the Theme Colors palette).
15. At the beginning of the “Context of Color” paragraph, insert a Column break to make sure the heading appears at the top of column 3 even if you edit the text in columns 1 and 2.
16. To complete the SmartArt graphic in column 3, add a shape to the bottom of the graphic with the following text:

Call to action

Your document should look like the Final Figure on the following page. Save your changes, close the document, and then exit Word. Follow the directions on the SAM website to submit your completed project.

 

 

Final Figure

© evgen79/Shutterstock.com

 

 

Monthly Newsletter                                                                                               Issue 12

Marketing and Color

Color plays a significant role in selling products and services. It directs your eye where to look, shows similarities and differences, and even indicates how to interpret a message. Color helps you decide what is important, appealing, and worthwhile. In the recent study, Impact of Color in Marketing, researchers found that nearly all consumer impulse purchases are based on color. The color of a logo can enhance a brand if it fits the product type, which is called alignment. For example, lime green is appropriate for a fun, trendy product, such as a mobile chatting app, but not a serious, stable product, such as insurance. As you prepare to launch your business or new product, consider the colors you are using in your company logo and product or service branding.

Color Meanings

Colors have emotional and cultural meanings. Although people react to specific colors based on their background and experiences, most people associate colors with certain qualities. All colors have both positive and negative associations.

In a recent study, people were asked to choose a color they associated with particular words:

Trust: 34% chose blue, followed by 21% for white and 11% for green.

Speed: Red was the favorite by a wide margin (76%).

Fear: 41% said they associate red with fear, while 38% chose black.

Fun: Most people chose orange (28%), followed closely by yellow (26%) and purple (17%).

Cheapness: Orange may be fun, but 26% of people associated orange with cheapness.

Security: Most people chose blue (28%), followed by 16% for black and 12% for green.

Reliability: Blue was also the top choice for reliability with 43%. Next was black with 24%.

Be sure to consider the context in which you are using color.

Context of Color

Although you can make some broad generalizations about color, it’s more effective to make sure people are interpreting your brand’s colors in context. For example, in the Color Psychology and Color Therapy study, green isn’t strongly associated with any color. If you want to signal environmental awareness, however, green is the obvious choice. That said, if everyone in your market is using green, choosing a different color such as sky blue sets you apart from the pack. Color depends on the context in which you use it.