Milestone 1 Expanding on Coca-Cola

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This milestone assignment covers Modules One, Two and Three. After reviewing your chosen company’s organization context, you will conduct a financial
analysis of the company’s financial statements for the last three consecutive years. Your analysis should include the review and interpretation of data from the
following financial statements: the income statement, the balance sheet, statement of cash flow, and statement of retained earnings. Based on the review of the
financial statements, assess the organization’s financial performance and financial health. Provide support for your assessment.
Prompt: As a newly-hired manager at a company of your choosing, your first task is to review the company’s past and current financial performance and health
and make initial financial projections in order to begin planning for the upcoming year. Your report will include several financial tables, along with a
comprehensive narrative describing the organization’s context, financial performance, and health. Note that, in addition to the organization’s financial statements
and website, other authoritative news sources—such as annual reports and external sites like Bloomberg.com—may offer insights that facilitate analysis or
provide information on the organization’s priorities, challenges, and geographic distribution.
In particular, you must cover:
A. Organizational Context
1. What key features of the organization (e.g., major products or services, customers, location, etc.) help set the boundaries for business
decisions? In other words, what key goods or services does your organization provide, for whom, where, and why?
2. How is the company organized and managed (e.g., by product groups, geographic region, function, etc.)? How does that affect
accounting and financial information and subsequent business decisions?
B. Recent Financial Performance
1. Assess what the organization’s consolidated income statements for the last three years say about its financial performance. Use relevant
indicators, graphs, and spreadsheets to support your narrative. (Include all spreadsheets in an appendix.) For example, what do the
amounts and year-to-year changes in revenue, operating income, net profit or loss, and Earnings Before Interest, Taxes, Depreciation,
and Amortization tell you? Do any items stand out?
2. Assess what the organization’s consolidated cash flow statements for the same time period say about its financial performance. Use
relevant indicators, graphs, and spreadsheets to support your narrative. For example, what do the amounts and year-to-year changes in
cash from operating activities, cash from investing, cash from financing, and total cash flow tell you? Do any items stand out?
3. Assess the organization’s underlying financial performance. Support your answer with the analysis above and relevant research. For
example, is recent performance substantially affected by unusual events such as a major acquisition or spin-off? Is the business thriving
or struggling in its industry? How do you know?
C. Current Financial Health
1. Assess how the organization is capitalized and what that tells you about its financial health. Support your response with relevant graphs,
spreadsheets, and indicators such as “cash and cash equivalents,” total debt, shareholders’ equity, current ratio, debt/equity ratio, and
Days Sales Outstanding (DSO). For example, does the organization have enough cash for payroll and other bills? Does it have the right mix
of debt versus equity (stock)? How do you know?
2. Does the organization have the right amount of cash and other resources (e.g., key people, technologies, reputation, physical assets, etc.)
to fuel future growth? What does this suggest for business decisions? For example, if it has too much cash, should it pay a large dividend,
repurchase its own shares, or reinvest the excess funds?
3. Assess the financial value of the company using relevant indicators. What does your assessment imply for future business health and
performance? For example, what is the business’s current market value? What is its price-to-earnings ratio? What do these suggest
about investor perceptions of the business’s future?
Rubric
Guidelines for Submission: Your Financial Performance and Health report should be approximately 2–4 pages long (excluding title page, spreadsheets and
graphs, and references list). It should be double spaced, with 12-point Times New Roman font and one-inch margins, and should use the latest guidelines for APA
formatting for references and citations. Please also include your name, course name, and submission date on the title page.

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