Milestone 1
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The company I have is the Pepple product from the previous course I took (I will attached the final paper from my previous course as a refresher, in case you forget!) For this milestone, submit the Background Information portion of the final project (Section I), describing the company and business product, service, or other
idea from the business plan you developed in MBA 560: Marketing and Strategy.
Specifically, the following critical elements must be addressed:
Concisely describe the company, its service or product, and business idea. Include the company’s publicly traded name and stock symbol if these exist.
Identify the target stakeholders and their relationship to the mission, vision, and values of the company.
Rubric
Guidelines for Submission: Your paper must be submitted as a 2-4-page Microsoft Word document with double spacing, 12-point Times New Roman font, one
inch margins, and sources cited in APA format.
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