MKT 500 Strayer University Marketing Plan Paper
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Instructions
Create the third part of your marketing plan:
- Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan.
- Develop the company’s pricing and distribution strategy.
- Develop the integrated marketing communications plan most relevant for your product/service and audience. Develop your message strategy. Develop your media strategy.
- Develop your public relations, sales promotion, and personal selling plan most relevant for your product/service and audience.
- Develop your online and direct marketing plan most relevant for your product/service and audience.
- Develop your social responsibility/cause-related marketing plan most relevant for your product/service and audience.
- Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry-specific and relate to your chosen product/service.
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