Mkt200 unit 7

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In this assignment, you will create a flyer, pamphlet, or brochure advertising inviting co-workers to a seminar on Internet security and privacy.  Be creative!

See the attached document for complete instructions and grading rubric.  Submit your completed assignment to the above submission link by 11:59 p.m. EST, Sunday of Unit 7.

MKT200– Principle of Marketing

Unit 7 Assignment: Event Flyer

© 2021 Post University, Waterbury, CT
ALL RIGHTS RESERVED

Due Date: Sunday 11:59 pm EST day of Unit 7
Points: 100

Overview:

Internet marketing practices have raised a number of ethical and legal
questions. Some direct marketers have been accused of taking unfair
advantage of buyers. Fraudulent schemes such as investment scams and
phone charity collections have grown exponentially over the past few years.

Your company is conducting a seminar to inform employees about Internet
security and privacy concerns at your firm. You have been asked to create a
flyer, pamphlet, or brochure advertising the seminar. Your goal is to entice
employees to attend this seminar so be creative!

Instructions:

Items to include in your flyer:

• The event name. Include a catchy slogan.

• The main topics covered in the seminar including privacy concerns, Internet
security issues, ethical concerns associated with online marketing at your
company, why employees should attend, what they will get out of it, how it will
help them at their job, etc.

• The event information (time, date, location, etc.).

Requirements:

References are not required for this assignment but if you use resources from another
source, you need to include them in your flyer.
How to Design a Flyer in Word:

• In Word, open the File tab and select New from the menu.

• Under the search bar, select Flyers. …

© 2021 Post University, Waterbury, CT
ALL RIGHTS RESERVED

• Browse through the free flyer templates Word displays, until you find a design
you like.

• Click on it, then click Create.

• Clear and professional writing is required.

Be sure to read the criteria below by which your work will be evaluated before
you write and again after you write.

Evaluation Rubric for Unit 7 Assignment

CRITERIA Deficient Needs
Improvement

Proficient Exemplary

0-5 Points 6-7 Points 8-9 Points 10 Points
Event Name
with a Catchy
Slogan

The event
name and
slogan are
missing or
poorly
presented.

The event and
slogan name
are present but
missing key
details.

The event and
slogan name
are present but
missing minor
details.

The event and
slogan name
catches the
readers
attention.

0-20 Points 21-27 Points 28-34 Points 35 Points
Main Topics The main

topics are
missing or
poorly
presented.

The main
topics are
present but are
missing key
details.

The main
topics are
present but are
missing minor
details.

Main topics are
fully and
thoughtfully
addressed.

Event
Information

The event
information is
missing or
poorly
presented.

The event
information is
present but
missing key
details.

The event
information is
present but
missing minor
details.

Event
information is
fully
addressed.

0-5 Points 6-7 Points 8-9 Points 10 Points
Overall
Appearance

The creativity
of the flyer
design is
missing or
poorly
presented.

Creativity of
the flyer is
present but
missing key
details.

Creativity of
the flyer is
present but
missing minor
details.

The flyer is
thoughtfully
designed and
information is
presented in a
creative way.

Clear and
Professional
Writing

Errors impede
professional
presentation;
guidelines not
followed.

Significant erro
rs that do not
impede
professional
presentation.

Few errors that
do not impede
professional
presentation.

Writing and
format are
clear,
professional.

  • Overview:
  • Requirements:
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