MKT301 Quiz 1 (January 2019)

MKT 301 Principles of Marketing

Quiz 1

Question 1Sam has been tasked with writing a series of objectives for the coming year. If each of them has a very exact relationship to his project, which part of the SMART is this?

Specific

Measureable

Achievable

Relevant

Timed

Question 2Which of these is NOT part of the SMART model

Time

Achievable

Reliable

Measurable

Specific

Question 3Tom’s Shoe’s uses a buy one – give one business model in which they give a pair of shoes to a needy child for each one you buy. What type of marketing best describes this?

Applied

Market mix based

Cause

Social advertising

Community

Question 4A firm that applies the marketing mix to helping save an endangered species is most likely practicing what kind of marketing.

Applied

Market mix based

Cause

Social advertising

Community

Question 5Another Time Around helps young inner city kids develop products they can make and sell to earn money for college. What concept best describes this?

The marketing mix

Cause marketing

Benevolent advertising

A tax deduction

Corporate charitable marketing

Question 6 The Really Tasteless Frozen Food Company has decided that, based on the financial projections, they are not going to be required to make any adjustments in their contribution margins. Identify the part of the marketing mix most closely identified with this activity.

Price

Promotion

Process

Proof (physical evidence)

Product

Place (distribution/logistics)

People

Question 7Famous Foods is test marketing a new line of frozen foods based on popular science fiction movies. What part of the marketing mix best describes this?

Product

Price

Place

Promotion

Question 8Responding to very strict “green” legislation, the chemical firm Atticus Environmental is touting the safety of its consumer-based vegetable garden insecticide, claiming it bio-degrades in 90 days, which is twice as fast as required by the new law. Which environmental factor is the firm hoping to leverage for additional sales?

Technological

Social

Political

Economic

Competition

Question 9Sony Electronics has determined that because home theater products have gotten so complex, they are going to include an automated setup process built into each TV. What part of the marketing mix does this describe?

Price

Promotion

Process

Proof (physical evidence)

Product

Place (distribution/logistics)

People

Question 10FlashFlix, a streaming movie service, created a blog to help parents on budget plan “movie at home” parties for their kids and their friends, offering prizes to the best blog story about how the family was coping with a tight budget. To which environmental force is FlashFlix reacting?

Technological

Social

Political

Economic

Competition

Question 11The Marketing Director for Terrible Tours just bought a series of commercials on the Today Show and a run of print ads in the AARP magazine. Which part of the marketing mix best describes this activity?

Price

Promotion

Process

Proof (physical evidence)

Product

Place (distribution/logistics)

People

Question 12The insurance industry is becoming more resistant to paying for high tech lenses and usually only offers the most basic, least profitable ones.

Political/legal

Economic

Social

Technological

Question 13In the past, many lower income families were able to get glasses for their children through a government subsidized program, which benefitted the firm. However, Congress has cut the funding for the program.

Political/legal

Economic

Social

Technological

Question 14 The firm has realized that shopping for glasses, especially among teens and young women, has become like most other fashion shopping and has launched a program that offers teens a BOGO if they shop, and order, in groups.

Political/legal

Economic

Social

Technological

Question 15To capitalize on the opportunities that user generated content offers for their social and e-media strategies, the firm now offers a micro camera that attaches to their frames and links to the wearer’s smartphone.

Political/legal

Economic

Social

Technological

Question 16Terrific Tours, which primarily targets upper income travelers over 65, is getting ready for the cruise season. For each of the marketing activities described below, identify which part of the marketing mix fits it best.

Recognizing that today’s seniors are more active than in the past, the firm offers an adventure day at each port of call with activities such as hang gliding and bungie jumping.

Product

Place

Price

Promotion

Process

Question 17The days of midnight buffets with mostly American standbys are gone, the cruise line now promotes its themes buffets to match the port of call with posts to social media their website.

Product

Place

Price

Promotion

Process

Question 18The cruise staff is very excited about these new buffets but they do present some logistical challenges in that they require not only different and unconventional ingredients, but also themed decorations. The ship doesn’t have room for all these extra supplies and must have them delivered enroute. This problem represents what part of the marketing mix?

Product

Place

Price

Promotion

Process

Question 19With new ships coming online and the Boomers retiring in droves, the industry has never been more competitive and the firm is worried about “heads in beds”. To address this, they offer a new program, “Call Today – Cruise Tomorrow” that promotes last minute trips at discounted rates. What part of the mix does this new concept represent?

Product

Place

Price

Promotion

Process

Question 20 In a very competitive industry, standing out is getting increasingly difficult and the firm is trying out a new idea. Each passenger can access the on-board computer network via any wireless device and create a personalized schedule. The system then sends them reminders and a planner for each day. What part of the mix is best represented by this new application?

Product

Place

Price

Promotion

Process