# Models help us describe and summarize relationships between variables. Understanding how process variables relate to each other helps businesses predict and improve performance. For example, a marketi

Models help us describe and summarize relationships between variables. Understanding how process variables relate to each other helps businesses predict and improve performance. For example, a marketing manager might be interested in modeling the relationship between advertisement expenditures and sales revenues.

Consider the dataset below and respond to the questions that follow:

1068    4489

1026    5611

767      3290

885      4113

1156    4883

1146    5425

892      4414

938      5506

769      3346

677      3673

1184    6542

1009    5088

• Construct a scatter plot with this data.
• Do you observe a relationship between both variables?
• Use Excel to fit a linear regression line to the data. What is the fitted regression model? (Hint: You can follow the steps outlined on page 497 of the textbook.)
• What is the slope? What does the slope tell us?Is the slope significant?
• What is the intercept? Is it meaningful?
• What is the value of the regression coefficient,r? What is the value of the coefficient of determination, r^2? What does r^2 tell us?
• Use the model to predict sales and the business spends \$950,000 in advertisement. Does the model underestimate or overestimates ales?

Due Day 7

Reply/respond to at least 2 of your classmates or your faculty member and/or address the following subjects:

1. What is the difference between ANOVA and Regression Analysis. When do we use each concept?
2. What is simple linear regression? How is a scatter plot related to simple linear regression?
3. What is ANOVA and/or a regression chart?
4. Why is the p-value important in analyzing the outcome of multiple regression analysis?
5. What is the difference between correlation and cause and effect? 