Module 03 Project – Strategy Module 03 Project – Strategy

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Now that Barbara has an understanding of the factors that influence clinic performance, it is time to set priorities and develop a preliminary strategy. A clear strategy helps to focus energy and resources, establish organizational direction, and strengthen operations where there are opportunities for improvement.

For this project assignment on UCCO, complete a minimum of a 2-page report to describe a high-level strategy with associated action items for, to include the following concepts:

  • Based on the results of the SWOT analysis, what should Barbara recommend as an overall strategy?
  • How will the selection of the chosen EHR system contribute to the strategy? Further explain why it was the best choice.
  • On what basis should she develop actions items? What should the action items be, as they directly relate to the strategy?
  • What should the recommended outcomes and/ or long-term goals be, based on the action items?
  • Visit the Rasmussen online Library and search for a minimum of 2 articles covering the topics of strategic planning and healthcare management. Conduct academic research using the library’s databases, like:
  • Discovery
  • Business Source Complete via EBSCO
  • Business via ProQuest
  • Remember to integrate citations accurately and appropriately for all resource types; use attribution (credit) as a method to avoid plagiarism. Use NoodleBib to document your sources and to complete your APA formatted reference page and in-text citations.
  • Hi Team, 

I want to help everyone to get a perfect score on this week’s written assignment!

Even if you have already submitted and need to make edits, do so!

Here is how you can maximize your points earned:

  • Create a SWOT table based on UCCO’s Current Status of their Organization (See slide number 19 when the live lecture PowerPoint is posted)
  • Explain how the selected EHR Brand you chose (ensure you chose a specific brand in week 2) can help support the SWOT: For instance, using it to track visits for marketing, using it to track A/R
  • Create two action items based on this week’s swot (there is a detailed explanation on how to do this in the live lecture) (See slides 27 & 28)
  • Turn those two action items into SMART goals (there is a detailed explanation of SMART goals featured in the live lecture)

Your Assignment Should Have The Following: 

1 SWOT Table

2 Action items with 2 SMART Goals tied to each action item

  • Transferable Skills for this Project Stage:
  • Critical Thinking


Strategic Planning and Healthcare Management

Student’s name

Institution affiliation


Instructor’s name


What can a healthcare organization accomplish with the strategic planning process?

Strategic health planning comprises determining a company’s long-term objectives and goals, as well as devising a strategy to achieve them. Future technology advancements, changes in government policy and economic trends that might radically impact on the operations of the organization must all be included into healthcare planning. The importance of strategic planning in healthcare should be recognized by every hospital or health organization pursuing short- and long-term success (Abdel-Basset et al., 2018). Due to the intricacy of healthcare planning, the benefits of strategic planning in healthcare are many.

Hospitals and healthcare institutions, like other businesses, have a variety of levels. Health systems must plan for the future, from patient care to finance. Strategic planning, as opposed to traditional plans, anticipates changes in all areas. The importance of strategic planning in healthcare may also be shown in productivity (Ginter et al., 2018). Most organizations believe they are operating as efficiently as possible, but examining productivity may uncover areas for improvement and aid in the establishment of more defined objectives.

What would you recommend as areas of focus for Barbara’s strategic plan?

Risk management

Healthcare risk management assists in the protection of healthcare companies from a number of threats peculiar to the industry. These threats may imperil your cash, business administration, losses, and accountability, among other things (Mikhno et al., 2020). Risk management, on the other hand, offers you with a system to follow in order to prevent these risks and to deal with them if they happen.

Damage control will be supported by risk management measures, which will lessen patient health threats.

Operating budgeting

Healthcare operational budgeting determines anticipated funds for facility running expenses and people expenditures, such as staffing and training (Guha and Kumar, 2018). Unbalanced income and spending tracking is possible with a healthcare operational budget.

Discuss how Barbara can achieve a balance between historical and current topics in healthcare?

Barbara should go through the historical topics in healthcare and analyze them in depth in order to understand the topics. This way, she will be able to pick topics that worked in the historical times and see how she could incorporate them with the current topics by comparing and contrasting them and then deciding the one that works best. This way, Barbara will manage to strike a balance.

How should she apply them for her strategic plan?

Barbara should present the results of her research and studies and show management the benefits of incorporating the historical and modern topics and the advantages of applying them. She should then test her theory to a small group of individuals to ensure that her way works.

What type(s) of primary and secondary research would you recommend Barbara conduct? What are the benefits? Explain.

For primary research, Barbara should use questionnaires use the web to conduct her secondary research.

Barbara should use questionnaires because they are


Questionnaires are important for a variety of reasons, owing to the fact that they are among the cheapest methods to gather quantitative information. Auto questionnaires, in example, are a great way to cut expenses but collect huge quantities of information from a large group of people in a short time without having to meet with the interviewees and talk to them.


Their distribution will be limited to certain groups, and their treatment will differ. You have total control over your replies to the questions as well as the exam’s layout (open-ended or multiple choice). They allow for the collection of massive volumes of data on practically any topic. Their uses are many and varied. Easier to obtain results.

Questionnaires are the easiest way to obtain results especially with the improved technology. Barbara will be able to receive the information needed with just a day.

Secondary research such as the web is easily reliable and can be obtained faster and more affordably.


Abdel-Basset, M., Mohamed, M., & Smarandache, F. (2018). An extension of neutrosophic AHP–SWOT analysis for strategic planning and decision-making. Symmetry, 10(4), 116.

Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). The strategic management of health care organizations. John Wiley & Sons.

Guha, S., & Kumar, S. (2018). Emergence of big data research in operations management, information systems, and healthcare: Past contributions and future roadmap. Production and Operations Management, 27(9), 1724-1735.

Mikhno, I., Koval, V., & Ternavskyi, A. (2020). Strategic management of healthcare institution development of the national medical services market. Access: Access to Science, Business, Innovation in Digital Economy, 1(2), 157-170.



Student’s name

Institutional affiliation


Instructor’s name



 Planning represents the technique of thinking about the tasks necessary to achieve a specified objective. Anticipation, the basic capability for cognitive time travel, is the foundation for planning. Forethought, or the ability to plan beyond, is believed to have been a driving force in human evolution (Elbanna & Elsharnouby, 2018). Planning is an essential aspect in healthcare as through planning health organizations and health stakeholders are able to achieve the specific goals required to run the organization successfully. In the current organization I work for as a health worker, it is essential to note that planning is required in the following main functions.

The first argument for the importance of planning in the workplace is to develop clarity and increase communication. Effective planning in healthcare management may aid in the creation of clarity and improved communication within an organization. The strategic plan should cover the most pressing concerns, as well as the organization’s vision and goals, as well as the measures necessary to achieve them. Employees and stakeholders will have more trust and confidence in the company. secondly, planning is essential for improvement of employee engagement and motivation. Each employee wishes to be acknowledged and heard. Recognition from their superiors may have a significant influence on their productivity, engagement, and safety management. Every employee wishes to be given the authority to make decisions that will benefit the company. This also encourages them to go above and beyond the job description or performance evaluation’s minimal acceptable requirements. Employees will be unmotivated to develop themselves if their employer has a clear goal and a well-executed game plan. Lastly, planning is essential for the development of transformational authority and leadership. Transformational leadership is a style of management that motivates workers to work more and achieve greater results. It contains strategies that have been recognized in the field of organizational behavior. Transformational leaders have the ability to properly express their organization’s goal, believe in their staff, and achieve high levels of performance. Strategic management requires one to help the staff understand how their positions may contribute to the organization’s purpose and vision.


Elbanna, S., & Elsharnouby, T. H. (2018). Revisiting the relationship between formal planning process and planning effectiveness: Do organizational capabilities and decision-making style matter?. International Journal of Contemporary Hospitality Management. Retrieved from



Electronic Health Record System

Student’s Name

Institution Affiliation

Course Name

Professor’s Name


Electronic Health Record System

At UCCO, there is a current crucial requirement of working with advanced and technical systems since their usage in hospital environments generate better health outcomes. In terms of finances, UCCO is capable of purchasing an electronic health record (HER) and can gain lots of profits once the system analyzes diverse patient data. Suitable examples for the HER area Logical Doc and Zoho Docs which area all imperative in offering change to the hospital environment. Analysis of two different HER systems is valid to create a structured method of solving any types of issues that patients get subjected to.

Table 1

Zoho Docs


External Influences



· Offers cloud storage

· Offers a mobile application

· Syncing during different times is possible

· File encryption gets conducted

· Problems affect accurate delivery of content

· There is no OCR feature

· There are no co-author sessions in real-time

Internal Influences



Integration system development after finding out change requirements

Possibilities of offering better computer resources

Lack of accuracy

Limited data access

Issues related to log in

Table 2

Logical Docs


External Influences



· Operates on a web-based platform

· Uses a mobile application

· Integrates syncing operations

· Creates structure methods for file encryption

· Lack of accuracy when dealing with content improvement

· Issues connected to the system

· Inappropriate data naming convention

Internal Influences



System improvement is always possible

Tweaking of the system can get done to promote access to data

User of user data offers better development

Lack of user groups creates issues for all interconnected parties

Limited robustness can occur

Understanding end user requirements is mandatory to serve the entire work environment with concepts suitable for their health operations. Use of a HER available in real time is required to deal with different types of health data and their management. A user interface provides better outcomes when attempting to deal with records since it is possible to update content without getting concerned with the backend components. Health record systems offer better outcomes when dealing with improvements since it is possible to ensure accurate health improvement without affecting other persons in the healthcare environment (De Benedicti et al., 2020). Concepts such as confidentiality of each user, data integrity, and avoidance of errors generate a reliable method of serving all parties in a healthcare environment. All the HERs shall be expensive to the nature of data which shall get stored on the system. There shall also be a structured method of ensuring change in terms of system operations after working with other persons in the work environment to provide them with accurate handling of their departmental expectations.

Each HER can get accessed by all health environments and only get change once the system management procedure integrates different user interfaces for all health departments. There shall be accurate improvement for all departments once the financial component of getting the HER receives required focus (Wolfe et al., 2018). Financial issues might occur limiting integration of the systems since their technical; operations shall need to get changed. To eliminate issues, Barbara can purchase a cheap but robust package of the HER so that her managers will understand methods of offering better health outcomes. The systems can get considered to be viable investments whose operations shall serve all persons in the work environment.


De Benedictis A, Lettieri E, Gastaldi L, Masella C, Urgu A, Tartaglini D (2020) Electronic Medical Records implementation in hospital: An empirical investigation of individual and organizational determinants. PLoS ONE 15(6): e0234108.

Wolfe, L., Chisolm, M. S., & Bohsali, F. (2018). Clinically Excellent Use of the Electronic Health Record: Review. JMIR human factors, 5(4), e10426.

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