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I really like this assignment since it is focused on marketing and encourages students to make connections with global brands and trends of interest to them.

You’ll be using a large document (Best global brands of 2017) to do your ‘research’ for this assignment, however, in my attached ‘how to’ document, I tell you specifically which pages to refer to when answering your questions. Please review the attached document which also includes a rubric.

After the third exam, I will be going over this paper during class, but I wanted to give students the opportunity to work a little ahead if they wanted.

Here is your assignment:

Using Interbrand’s “Best Global Brands 2017” analysis provided on Canvas; scan, research, evaluate and respond to the following questions.

  1. Describe and analyze 2 trends which appear to be driving global consumer behavior? Do you see these trends present in US markets? How?
  2. Within Interbrand’s analysis is listed the 10 components that they evaluated to determine the leading global brand list (page 30). Pick 2 of these capacities and reflect on how and why these qualities influence value creation and consumer loyalty. Using products your regularly consume, make connections between these capacities and personalize how this influences your purchasing behavior.

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