One Slide about Purposes of Executing Crisis Communications

I have an assignment which is :

Write about the Purposes of Executing Crisis Communications (See materials for preparation)

He asked me that:

(Here, you need to explain why this plan is important. Has a crisis happened at ___ a company___ before? ( No) Has a crisis happened to similar companies? What could happen if this CCP is not followed in the event of an emergency? Convince your organization’s internal members by audience-relevant information and risk aversion)

My company in this assignment is Viacom (http://www.viacom.com )

I will attach the file which explains all assignment ( but my part is only the purposes ).