You are acting as an Advisor for Kolak (http://www.kolak.co.uk/) a leading manufacturer of crisps and snack based products. You are required to write a report to the board of directors of Kolak that are about to launch a range of new healthy snacks.

In your role:

1. Compare the challenges facing new operations manager who operate in increasingly complex global markets for goods and services.
2. Argue the business case for a new type of manager who is capable of managing in a rapidly changing commercial and technological environment to head up the project.
3. Formulate an operations strategy that will integrate with the product requirements of Kolak’s marketing function.