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After reading Consumer Segmentation select a specific quote from the reading that resonated with you and stating it in quotations at the beginning of your paper. Cite the reading and selected quote you chose and then comment. Please ensure your writing is thoughtful, substantive and connects not only specific information in the supporting reading( Consumer Segmentation & Zappos Case) but
incorporates course concepts and ideas. Adding your own personal professional examples of the issues
explored in the readings will also be highly valued. Aim for about a page or roughly 500 words, not including
the selected quote and reference information. Please make sure to site all your osurces.