perform an international business analysis on an mnc chosen from appendix 1 as attached

perform an international business analysis on an mnc chosen from appendix 1 as attached
Guide for International Business Essay: Internationalisation of Business Prepared by Associate Professor Natt Pimpa & IB Team Semester 1/2017 Objectives: Multinational corporations (MNCs) are among the key players in the global economy. Their emergence from a wide range of diversified national production systems results from the globalisation process and the proliferation of different forms of competition. In recent decades, MNCs have started to operate in emerging and frontier markets. There are also disruptive technologies that promote the growth of MNCs from all countries around the world. It is, therefore, important for us to be able to comprehend the nature of internationalisation process of business. In this task, you are asked to perform an international business analysis. In doing so, you will need to understand some international business theories from this course. This assignment will help you to be able to ‘learn’ and ‘apply’ key international business theories from the course to ‘real-life’ multinational corporations (MNCs). – Type: Individual – Value: 50% (length: up to 2,500 words) – Due: TBA Structure of your Essay: The key question for this essay is: “What are the key challenges for an MNC in the international business arena? Step 1: You need to select a multinational corporation from appendix 1. All companies from the list are ranked among top MNCs from various industries. Step 2: Select one country where your company has invested in (in any foreign direct investment forms). Then, you need to will need to answer the following questions in your essay. Part 1: Analysis of your Multinational Corporation (MNC) In this section you will need to present and analyse key data supporting the status of your company as a multinational corporation. Question 1: Please explain your company’s profile as an MNC. Question 2: Please use one theory related to ‘globalisation of business’ to analyse the status of your company. Part 2: Host Country Analysis You will need to focus on ONE factor from the host country that influences the internationalisation process of the firm. As we focus on politicaleconomy and socio-cultural factors in the first part of this course, we recommend you to answer the following questions in this section: Question 3: What are the key country/regional factors affecting your firm’s choice of country? Why? Question 4: Please use one theory from the course to support your argument(s). The application of some theories from this course such as Uppsala internationalisation theory, Eclectic paradigm, and Porter’s diamond theory can also be useful at this point. Part 3: Foreign Entry Strategies: In this section you will need to answer these questions: Question 5: What is entry strategy performed by the company? Please use academic resources (i.e. journal articles) to explain the concept of the company’s entry strategy and its benefits/pitfalls. Please identify some constraints of the selected entry strategy. It is important that you combined points from academic sources (i.e. academic journal articles) and information from the company to analyse potential constraints of the entry. Part 4: MNC and its Impacts Question 6: What are the key international business challenges for your company? Question 7: From the UN Global Compact Principles/Sustainable Development Goals, which area(s) that your MNC will need to focus in their current and future business? Why? Tips 1. The core of this assignment is to assess your level of mastery of the subject matters and your analytical skills in relation to foreign market entry strategies. It is important that you can integrate key international business theories from the course to your analysis of an MNC in this assignment. 2. Do not perform PESTEL/SWOT/ five forces analysis in this essay. 3. This is an international business essay. Please avoid marketing and general management points/analyses in this essay. 4. You can use primary data from corporate’s social media channels such as twitter, facebook, or Instagram to analyse its position in the current international business climate. Other requirements – A minimum of six (6) academic journal articles must be read and cited. – The assignment must be well-structured and well-presented. – The clarity of expressions together with the appropriate use of grammar, spelling and punctuations are important to maintain. – Any use of comments, information, data or quotations from others (books, journals, newspapers, web etc.) must be cited using Harvard referencing style. – The 12 point font in Times New Roman should be used throughout. Appropriate spacing (1.5 lines) and margins on all sides (at least 2 cm) need to be maintained. – Number each page. Essential Information This is an individual assignment (50%) Length of this essay should be between 2,000-2,500 words (including country analysis). Theories from the course (BUSM1227 International business) MUST be incorporated in your analysis Marking criteria is available from the learning hub. We focus on the quality of reference. Make sure you combine both academic and industrial or trade information. Please use, at least, six academic journal articles to form your arguments. The clarity of expressions together with the appropriate use of grammar, spelling and punctuations are important to maintain. Any use of comments, information, data or quotations from others (books, journals, newspapers, web etc.) must be cited properly. The 12 point font in Times New Roman should be used throughout. Appropriate spacing (1.5 lines) and margins on all sides (at least 2 cm) need to be maintained. Number each page. This link will be useful for your writing, referencing and academic style presentation https://emedia.rmit.edu.au/learninglab/content/writing-skills Appendix 1: Company List and its country of origin Glencore (Switzerland) Industrial and Commercial Bank of China (China) MMG (Australia) Amazon.com (US) Petrobras (Brazil) Samsung electronics (Korea) China Construction Bankn (China) Boeing (US) BASF (Germany) GlaxoSmithKline (UK) Airbus Group (Netherlands) State Grid (China) Trafigura Group (Singapore) Siemens (Germany) Tesco (UK) Luk Oil (Russia) Tata Group (India) Monsanto (US) ANZ (Australia) Petronas (Malaysia) Sony (Japan) HSBC Group (UK) Atento (Spain) Novo Nordisk (Denmark) Microsoft (US) 6
perform an international business analysis on an mnc chosen from appendix 1 as attached
BUSM 1227 International Business –Marking Rubric for Essay MNCs in the Contemporary Environment Not achieved Basic Competent Proficient Excellent Analysis of organization & its MNC status and international objectives in regards to vital company statistics, industrial products and countries in which it operates in. Not achieved 2 Key aspects of the company were missing so that it did not provide for a solid base for analysis and evaluation further on in the report. 3 Very little vital company profile, its internationalisation objectives, industrial products and countries in which it operates were covered, linked to internationalisation strategies or linked to the target market. 4 A few vital company profile, its internationalisation objectives, industrial products and countries in which it operates were considered missing or not linked to the internationalisation strategies of the firm or the target market. 5 Vital company profile, its internationalisation objectives, industrial products and countries in which it operates in were fully covered and linked to the firm’s internationalisation strategies and the target market. Analysis of the internationalization process using internationalisation theories in academic sources and in class. Little or no analysis in this essay 2 The analysis was rudimentary at best. There was no clear connection between the organization’s actions in the international context and the relevant literature. 3 The actions of the organization were described and there was some reference to relevant literature. However the links between the literature and the actions of the organization in the international context were tenuous or were to narrow in angles examined. 4 Key aspects of the literature were applied to the actions of the organization. The literature was effectively used to analyse the key internationalization issues. 5 Evidence of creative insight and originality in terms of comprehension, application and analysis and at least some synthesis of the international context and the actions of the organization in a broad range of aspects. Evaluation: You were required to evaluate the actions of the organization. Not completed 2 This section was superficial. The lessons learned and/or the insights were only a summary of the analysis. Claims were not supported with evidence 3 While the evaluation of the organization’s actions was completed it was largely descriptive, but had some recommendations for the improvement of the firm’s internationalisation process. It is important to use evidence to support claims. A higher grade would have been achieved if you had used the experiences of the organization to articulate some insights into the international business environment. 4 The evaluation was well done with the actions of the organization critically evaluated and suggested improvements identified. Key IB theory was used in your analysis. More could have been made of your analysis of the organization – the analysis provided you with an opportunity to articulate insights about the international business environment more generally. 5 This evaluation was exceptionally well executed. The evaluation of the organization was based on the evidence (actions and literature) and the application of IB theory. It also summarised the analysis and gave recommendations for the improvement of the company’s internationalisation process. You demonstrated a capacity to apply the lessons learnt to the broader international business environment. Country/Regional Analysis The analysis was vaguely and poorly done (such as Generic SWOT/PESTEL). 2 The analysis was superficial. Some information were incorporated but not clearly related to the industry. 3 Some key socio-cultural factors were used but and links with the industry and MNC well. 4 Strong focus of key country/regional factors. Essential indicators are used to analyse the country. 5 Excellent analysis of the country/region. Key IB theories and indicators are incorporated in the analysis. 5) Quality of information Poor in quality and not relevant information. 2 Some relevant information but lack of variety (i.e. focusing on website) 3 Some key information were used. However, the links between literature and information were not clearly drawn. 4 Relevant information from various sources. Links between literature and information were made. 5 Excellent, updated and relevant information from key academic journals in IB, news, reliable websites, strong links between literature and information. 6) Incorporation of international business theories No IB theories are used to form arguments. 2 IB theories are used but not directly related to the analysis. 3 Some IB theories were used and show some links with the analysis. 4 The links between IB theories were clearly made. IB theories were appropriate with the analysis. 5 Excellent incorporation of IB theories to the case. Relevance of IB theories is strong. Reflections on Sustainability issues (UN Global Compacts/SDGs) and MNC Fail to relate with the essay 2 This section was poorly written and shows no strong links with the essay. 3 General ideas on the UN Global Compacts and IB were made and concluded. 4 The links between UN Global Compact principles and MNC were clearly highlighted. Strong points were made here. 5 Strong articulation of UN Global Compact focus. Links with international business were clearly made. Writing, clear succinct sentences & well-structured paragraphs Very poorly constructed sentences and paragraph. Many spelling and grammar mistakes. 2 The writing and lay out of this essay was basic at best. Paragraphs were not well structured and the essay lacked coherency. It would have benefitted from a good edit. Spelling and grammar needed to be substantially improved. 3 While the overall structure was evident the links between sections and paragraphs were weak. Editing and proof reading would have improved this essay. Check paragraphs for clarity of purpose. 4 This essay was clearly organised and the arguments well developed. The links between the organization, the internationalization process and the literature were clearly highlighted. Minor editing would have improved this essay. 5 Very well organised with clear, well developed arguments. The literature was very well integrated. Referencing & use of sources No references, one reference, all references lack academic credibility or very poorly done. 2 A limited number of sources were used or were not considered academic in nature. Significant errors were made. The sources were not related to the argument or analysis. 3 A number of sources were used. While sources were cited they tended to be plonked on the page without explication or justification. 4 Generally the sources were properly acknowledged though there were minor errors or omissions. 5 A good range of sources were used. All references / citations were completed without error. Overall argument Very weak or incoherent 2 Demonstrated a superficial understanding of the internationalization process and issues in the international context, but with very large gaps in evidence and reasoning or inability to source from academic resources. 3 Competent understanding of the of internationalization process and an appreciation of some of the main issues though there were gaps in evidence or reasoning 4 Strong grasp of the internationalization process and an appreciation of key issues. A more subtle analysis would have resulted in a higher grade.. 5 Evidence of creative insight and originality in terms of comprehension, application and analysis with at least some synthesis and evaluation.