Prepare a 15- to 20-slide Microsoft PowerPoint presentation, with speaker’s notes, illustrating your cross-cultural, Internet, mobile, and social media marketing strategy: I ONLY NEED THE SLIDES FOR T

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Prepare a 15- to 20-slide Microsoft PowerPoint presentation, with speaker’s notes, illustrating your cross-cultural, Internet, mobile, and social media marketing strategy:

I ONLY NEED THE SLIDES FOR THE 4 BULLETS  THAT ARE UNDERLINED

WE CHOSE CHINA

Phyllis-


Can enough of the people needing the product/service afford it?


What values or patterns of values are relevant to purchase and use of the product/service?


What is the distribution, political, and legal structures for the product/service?


In what ways can we communicate about the product/Service?

Include the following in your presentation:

  • Choose a country where you will introduce your product/service after introducing it in the United States.
  • Review how you will incorporate at least four of the following international considerations into your decision to enter this country:

Include the following in your presentation:

  • Choose a country where you will introduce your product/service after introducing it in the United States.
  • Review how you will incorporate at least four of the following international considerations into your decision to enter this country:
  • Is the geographic area homogeneous or heterogeneous with respect to culture?
  • What needs can this product/service or a version of it fill in this culture?
  • Can enough of the people needing the product/service afford it?
  • What values or patterns of values are relevant to purchase and use of the product/service?
  • What are the distribution, political, and legal structures for the product/service?
  • In what ways can we communicate about the product/service?
  • What are the ethical implications of marketing this product/service in this country?
  • Develop a strategy to initiate and maintain an online community and social network.
  • Choose one specific online network site (Facebook, Flickr, Instagram, YouTube, etc.), and discuss how you will interact with consumers with this network site.
  • List the different methods that will be a part of your online marketing strategy to drive your information to consumers, as well as drive consumers to your information. Why did you choose these methods?
  • Discuss how mobile search will be a part of your overall marketing strategy. Based on a recent study of mobile phone users by Experian (p. 532 in textbook), five segments of mobile phone users exist: (1) Mobirati, (2) Mobile Professionals, (3) Social Connectors, (4) Pragmatic Adopters, and (5) Basic Planners. How will you use these segments and their characteristics in information search and purchase?
  • Develop a strategy for managing your online word-of-mouth. How will you initiate and gather word-of-mouth for your product/service?

Prepare a 15- to 20-slide Microsoft PowerPoint presentation, with speaker’s notes, illustrating your cross-cultural, Internet, mobile, and social media marketing strategy: I ONLY NEED THE SLIDES FOR T
1 Internal and External Influences Marketing Paper Brittany Bell, Camerron Bouknight, Phyllis Brown, James Clinton, Christina Hirst, and Andy Thirasack University of Phoenix MKT/435 Consumer Behavior Greg Tucker July 26 th , 2021 2 Internal and External Influences Marketing Paper Gard-IN supplies prebuild indoor gardens to supply anyone with a few square feet to spare, fresh vegetables on a regular basis. The company got its start during the recent pandemic where restrictions and lockdowns make it difficult to obtain fresh produce, especially for those living in small urban dwellings. The founder, Jane Doe, started using an overturned bookcase as a sectional indoor garden. Through some trial and error and long hours in her friend’s woodshop she developed a prefabricated, planter system and started selling them to her neighbors. It was quickly observed that there was not a one size fits all system. This led to developments such as UV lights for those who received little natural light and adjustable sizing. Gard-IN outgrew the woodshop and now has their own shop space and several full-time employees to keep up with demand. Gard-IN falls into the industry of the production and selling of vegetables among other food crops. There are different methods of production which the company has adopted to be able to produce its product where one of the technologies assist in the indoor vegetable garden where one can grow and be able to get vegetables indoor which requires only limited space. Gard-IN is in the U.S. and began producing indoor vegetable gardens during the recent pandemic. The company is in the agriculture, forestry, fishing, and hunting industries. The company focuses on the area of agriculture where they produce the crops for selling and consumption. Marketing Implication In the modern society, as humans we do what we can to be active in different ways. It’s even tougher with people nowadays working longer hours with no leisure time to themselves. In a way, we all try to do our best to give ourselves time to relax our minds from the hectic day to day activities. Some people consider television viewing or active exercising as their primary forms of 3 relaxation. Majority of us enjoy spending time outdoors, going for walks, and seeing what the beautiful nature as to offer. Based on several studies, gardening provides a great benefit to your mood-boosting and more importantly can decrease dementia risk. One study from 2006 looked at over 2800 men and women aged over 60. Over 16 years they examined a wide range of lifestyle factors and measured the number of participants who developed dementia. They found that daily gardening activities could reduce the risk of dementia by up to 36%. This startling number shows just how powerful and useful an activity it is (Sharples, 2018). Having an indoor garden is a pleasurable and exciting experience. Here are some of the advantages of having an indoor garden:  Improve Air Quality/Air Purification  Easy to take care of  UV lights (provided in the kit) can speed up the germination process  Stress relief and therapeutic  Attractive indoor décor  Fresh Organic Produce  Seeing daily results With the Gard-IN prebuild, it allows you to have a wonderful indoor garden with fresh herbs/vegetables all year round and most importantly make sufficient difference to your mental health improvements . Indoor Garden design and Features The Gard-In is a wonderful product that helps you have the great experience of having a garden but in doors. This hydroponic product has many features to guarantee a highly successful 4 indoor garden system. Hydroponics essentially provides the nutrients, oxygen and the water needed for the plant growth directly to the roots with water as a medium. Rectangular pots like the pot offer the plants excellent sunlight and space to grow. They provide plenty of ventilation, which helps in proper growth. The solution supporting the plants is created keeping in mind the specific needs of the plant. Cutting out the middleman allows the plant to absorb more nutrients and hence, show better growth. Evidently, better nourished plants lead to a higher yield as well. Influential Reference Groups Reference groups not only affect buying behavior but are influenced by buyers involved with certain groups. Indoor gardening as mentioned in the paper has become more popular, there are several supportive specialty groups all around the world. According to an article in TreeHugger, putting plants next to vegetables can stunt or improve growth (DiLonardo, 2019). This is based on the location of the plant to its “sister” vegetable it can keep away insects and other harmful pest from damaging the vegetable. Articles mentioned in TreeHugger can be found in the extremely popular Good Housekeeping magazine, were thousands of readers and consumers go to find tips for gardening, and better lifestyles. Family and friends are another reference group key to marketing the Gard-IN. Jealousy and accolades are effective influences on friends and family. Thanks to social media, everyone is sharing everything about the enjoyment or dissatisfaction of the products they buy and their endearment of seeing their teachings being used. A grandma who shared her knowledge of tomatoes can see those skills being used by their college student descendant living in a small apartment in Brooklyn. 5 Effects of Demographic Shifts The age of gardening as an exclusive activity enjoyed by middle-aged housewives is no longer the case. In recent years, gardening has positioned itself as a more popular activity in mainstream society. With the projected changes in America’s demographics, three major demographic shifts that will have a noticeable impact on Gard-IN are: age, gender, and geographic location ( Mothersbaugh, 2016, p.63 ) . Gard-IN’s ability to grant consumers access to a fresh vegetable or herb garden from any home will be a desirable feature for Generations Y and Z. With their longing for self-reliance and managing the effects of global warming, Generations Y and Z’s beliefs will align with Gard-IN’s products and services ( Mothersbaugh, 2016, p.124). Consumers within these two generations will appreciate the benefits of fresh produce with no risk of ingesting harmful pesticides as well as reducing their carbon footprint. A shift in gender roles is also a trend within both Generations Y and Z, which will also impact the marketing strategy of Gard-IN. While gardening companies have traditionally marketed solely towards the female gender, Generations Y and Z embrace diversity and have broken away from traditional gender roles ( Mothersbaugh, 2016, p.124). To succeed within these two generations, Gard-IN will target both men and women and will ensure their products are available in multiple designs while offering produce appealing to men, women, and gender-neutral individuals. With the recent economic recession as well as the pandemic, Generations Y and Z have been challenged with housing options. Many individuals within these two groups have continued to struggle financially, which has caused many to turn to renting apartments in urban settings 6 instead of purchasing a home, or even remain at their parents’ home for longer than desired. Gard- IN’s products will allow these consumers to enjoy the benefits of a home garden without the need for outdoor space. Since Gard-IN can be utilized indoors, consumers from any geographic location can enjoy Gard-IN’s products and services at their leisure. From their humble beginnings, Gard-IN has made great strides to develop and market their business to the proper demographic values. With clever marketing and a solid product, the company should enjoy years of expansion even through demographic shifts. Gard-IN has created a product that is ideal for user of almost all living situations, backgrounds, and financial situations. References DiLonardo, M. (2019, May 7). What is companion planting? Treehugger. https://www.treehugger.com/what-is-companion-planting-4862420. Mothersbaugh, D.L and Hawkins, D.I. (2016). Consumer behavior: Building marketing strategy 7 (13th ed.). New York, NY: McGraw-Hill. Sharples, A. (2020, January 13). What are the health benefits of gardening? Garden Benches Blog. https://www.gardenbenches.com/blog/health-benefits-of-gardening/.

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