Qualitative analysis- executive summary

BUS523 Quantitative
Analysis for Managers

The Company Blog Executive Summary

Due Date: Saturday by 11:59 p.m. EST of Unit 8
Total Points: 40

Overview:

Select a company in which you would like to learn more about during this term. You will
use this Company Blog for your Final Project in Units 7 and 8, so choose a company
you find interesting. Also consider, in making your choice, a company that you can
easily access information on. You will create a Blog (+/-2 pages per assignment) in
which you will post information that you research and report on in each Blog.

Instructions:

1. Each person must select a different company – first-come-first-served. Email

your instructor with your company selection before you begin your blog. You

need instructor approval of it before you begin.

2. You must be able to obtain company information: strategy, goals, financials, etc.

3. Your initial post should provide a brief overview of your selected organization.

For each Blog assignment, you are required to make the following posts:

1. Your data, analysis, and commentary – collected data can be news reports,

Facebook postings, first-hand accounts, videos/pictures from a visit – almost

anything, and any source can be used.

2. Your comments and observations on your data – which is really the important

part of this assignment. You are encouraged to select a company that you can

visit-in-person or virtually (web-based). You will be required to gather first-hand

reconnaissance. The Blog post should generally relate to the subject matter for

that week.

3. For Unit 8 Blog – Has the management of your company been effective in

increasing shareholder value? What measures did you use to make this

determination?

Requirements:

 Your classmates will view your Blog and make comments on your postings. Each

student is required to make two follow-up comments.

 Blog post must be at least 4 well-crafted paragraphs in length.

 All questions posed must be addressed.

 All sources used must be properly cited in APA format.

Be sure to read the criteria, by which your assignment will be evaluated,

before you write, and again after you write.

Evaluation Rubric for Unit 8 Blog Assignment

CRITERIA Exemplary Proficient Deficient

(9 – 10 Points) (7 – 8 Points) (0 – 6 Points)

Overview of the
Organization

Overview is clearly
presented,
including all key
details.

Overview is
presented, though
key details may not
be clearly or
completely
presented.

Does not provide an
overview or the
overview is missing
key details.

Organizational
Data, Analysis,
and Commentary

Data, analysis, and
commentary is
clearly presented,
including all key
details.

Data, analysis, and
commentary is
presented, though
key details may not
be clearly or
completely
presented.

Does not provide
data, analysis, and
commentary or is
missing key details.

Personal
Observations on
the Collected Data

Personal
observations on the
collected data is
clearly presented,
including all key
details.

Personal
observations on the
collected data are
presented, though
key details may not
be clearly or
completely
presented.

Does not provide
personal
observations on the
collected data or is
missing key details.

(4 – 5 Points) (2 – 3 Points) (0 – 1 Points)

Focus and Flow of
the Blog Post

Post is focused and
coherently
integrates
examples with
explanations and
analysis. The post
demonstrates
application of
critical thinking and
analysis of course
subject matter. The
post reflects in-
depth engagement
with the topic.

Post is reasonably
focused,
demonstrating
some connections
between ideas,
though key details
may not be clearly
presented.

Post is unfocused,
or simply restates
previous comments,
and displays little
evidence of
engagement with
nor critical thinking
about the topic.

Clear and
Professional
Writing and APA
Format

Writing and format
is clear,
professional, APA
compliant, and
error-free.

Few errors that do
not impede
professional
presentation.

Errors impede
professional
presentation;
guidelines not
followed.