Read the article entitled
“Leadership Excellence: Communicate Your Vision”
. Next, assess the consequences of leaders not being able to communicate their change vision. Discuss the outcomes of a change management plan with an under-communicated vision of change. Develop a strategy for avoiding under-communicating the change vision.
View the video titled “John Kotter – Communicating a Vision for Change” (4 min 16 s) below. You may also view the video at
. Next, assess the means of communication that are available to us as leaders. Review Kotter’s comments regarding communication, and efficient and effective communications. As the leader of a large organization implementing a change, develop a strategy for communicating your vision of change. Discuss the tools that the organization would use as well as the frequency of communication.