Saint Leo University El Pollo Loco & Taco Bell Finance Comparison

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I’m working on a marketing discussion question and need an explanation and answer to help me learn.

Identify the publicly traded corporation of your choice and one of its close competitors. For example, McDonald’s™ and Burger King™. Retrieve their latest annual financial report from their website, and review their Income Statement. You may have to look at the annual 10K form that every corporation has to submit to the U.S. Internal Revenue Service (IRS), which is occasionally found in the corporation’s Investor Relations page.

Create a table of metrics including Gross Margin, Unit Market Share, and Revenue Market Share. Paste it in the discussion area.

Based on what you have learned so far in the textbook and other informational sources, how competitive do you believe the company selected is relative to the competitor chosen? What is your rational?

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