social media campaign proposal

Post an outline of your social media campaign proposal paper which I have chosen to focus on teenagers (such as underage drinking). I will be using Twitter, and Instagram as a platform.

The outline should shape how to would like to organize your paper in the most sensible way. Here are a few bullets to help guide you:

I. Rationale for Selecting your population (The problem/issue with alcohol use among your target group) POPULATION IS TEENGERS SUCH AS UNDERAGE DRINKING.

II. Identify the social media platform ( TWITTER AND INSTAGRAM) that best works for your population and state why

III. What Evidenced based program will you model your program after

IV. Types of messaging and components you will use for your campaign

V. How you plan to measure the program success (i.e. web hits, number of likes, number of shares, overall impact on the target population.


Working Bibliography

Arain, M., Haque, M., Johal, L., Mathur, P., Nel, W., Rais, A., Sharma, S. (2013). Maturation of the adolescent brain. Neuropsychiatric Disease and Treatment, 9, 449–461.

This explains how the brain maturation as well as the factors that lead to the process. The use of alcohol is one of the factors that cause brain maturation in adolescents, which leads to behavior issues. The effect of teenage drinking leads to premature sleep patterns, which are observed in aging.

Heron,J., Macleod, J.,Munafò, M., Melotti, R., Lewis, G., Tilling, K., Hickman, M. (March 1, 2012). Patterns of Alcohol Use in Early Adolescence Predict Problem Use at Age 16, Alcohol and Alcoholism, Volume 47, Issue 2, Pages 169 – 177

The literature is a study about alcoholism in adolescents at 16 years around Europe. Teenagers who had began drinking from 9 years demonstrated to become harmful drinkers at 16 years. These individuals risk suffering from liver disease, which is a major cause of mortality.

MacArthur, G., Smith, M., Melotti, R., Heron, J., Macleod, J., Hickman, M., Kipping, R., Campbell, R., Lewis, G. (March 2012). Patterns of alcohol use and multiple risk behaviour by gender during early and late adolescence: the ALSPAC cohort. Journal of Public Health, Volume 34, Issue suppl_1, pages i20–i30

The literature is a study about the patterns of risk conduct in girls and boys who consume alcohol. Both genders displayed a widespread risk behavior of inactivity. However, boys engaged in antisocial and criminal behaviors more. The use of alcohol at a young age leads to morbidity and mortality.

Marshall, J. (March 1, 2014). Adolescent Alcohol Use: Risks and Consequences. Alcohol and Alcoholism, Volume 49, Issue 2, pages 160–164.

The article is an epidemiological research on underage drinking in adolescents, and its consequences. Its purpose is to establish helpful treatment and preventive interventions. Teenage drinking is caused by environmental factors and genetic elements. Treatment is achievable with the right interventions.

National Research Council (US) and Institute of Medicine (US) Committee on Developing a Strategy to Reduce and Prevent Underage Drinking; Reducing Underage Drinking: A Collective Responsibility. Washington (DC): National Academies Press (US); 2004. 3, Consequences of Underage Drinking.

The discusses the outcomes of underage heavy alcohol consumption and frequent, heavy alcohol consumption. It covers issues such as drunk driving, acute impairment, homicide, suicide, and unpremeditated injuries, irresponsible sexual activity, destruction and property damage, as well as the lasting effect it has on the teenage brain. Underage drinking can result in regrettable short-term and long-term effects on young people.

Sidorchuk A, Hemmingsson T, Romelsjö A, Allebeck P (2012) Alcohol Use in Adolescence and Risk of Disability Pension: A 39 Year Follow-up of a Population-Based Conscription Survey. PLoS ONE 7(8): e42083

The research focuses on adolescence drinking and the existing risk of Disability Pension (DP). The study has been conducted in a span of 39 years. The ‘risk use’ alcohol resulted in an early DP, which means that individuals could only work for a short time.

Young, R., Sweeting, H., & West, P. (March 1, 2008). A longitudinal study of alcohol use and antisocial behavior in young people. Alcohol and Alcoholism, Volume 43, Issue 2, Pages 204–214

This explains the consumption of alcohol in young people and the related antisocial behavior. The research looked at the use of alcohol in this group. Antisocial behavior is the key indicator that a young person is misusing alcohol.