Tan Trading Company manufactures furniture in Penang for local and European markets. The company is unable to produce enough to meet the demand of the local and European market. This is due to shortage of raw materials, which are source locally. It is extremely important for the company to produce enough to meet the demand of the local and European market. If the company loses the customer to other competitors, it will be extremely difficult to recapture the local and European market.
A) A report to the management under the current economic environment and state in your views the options available to overcome the material or other resource shortage under the current economic environment. You are required to make the recommendation to the management on the options available.