Team Project – CRM Design

ACC 535 Customer Relationship Management (CRM) for Professional Organizations

Assignment 3

Team Project – CRM Design

This week your team will define the needs for your CRM program and do some research to determine what will work best for your situation.

You should prepare a list of “needs” in a robust CRM system that will handle what you believe you need to manage your clients’ needs and grow your business. The analysis should include reasoning behind items on the list.

You should then do a SWOT analysis of the various possible systems out there that might meet your needs. (minimum of 3)

http://office.microsoft.com/en-us/templates/competitive-analysis-using-swot-TC006078428.aspx

The above link will take you to a sample SWOT analysis that you can modify for product SWOT, or you can create your own.

Finally, you should prepare a summary with the choice you believe to be best and why.