ACC 535 Customer Relationship Management (CRM) for Professional Organizations
Team Project â€“ CRM Design
This week your team will define the needs for your CRM program and do some research to determine what will work best for your situation.
You should prepare a list of â€œneedsâ€ in a robust CRM system that will handle what you believe you need to manage your clientsâ€™ needs and grow your business. The analysis should include reasoning behind items on the list.
You should then do a SWOT analysis of the various possible systems out there that might meet your needs. (minimum of 3)
The above link will take you to a sample SWOT analysis that you can modify for product SWOT, or you can create your own.
Finally, you should prepare a summary with the choice you believe to be best and why.