The “Cool-ification” of Tupperware

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Read the required Elliot article and explore the  website
to familiarize yourself with Tupperware’s products and marketing
strategies.  How has Tupperware used social media to mobilize not only
its potential customers of a younger generation, but also its sales
force?  Would you say these efforts have been successful or not?  Why? 
Explain your rationale.  *MUST USE OWN WORDS! NO PLAGIARISM!!!*

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