The surge of internet usage and digital technology has led to the rise of various social media platforms. Marketers are now riding the social media wave to engage consumers. Instructions: There are 2

Ace your studies with our custom writing services! We've got your back for top grades and timely submissions, so you can say goodbye to the stress. Trust us to get you there!


Order a Similar Paper Order a Different Paper

The surge of internet usage and digital technology has led to the rise of various social media platforms. Marketers are now riding the social media wave to engage consumers.

Instructions:

There are 2 parts to this assignment:

1. Select a brand (i.e. Nike, Walmart, Coca-Cola, etc.) that you frequently use.

2. Compare their social media platforms (Facebook, Twitter, Instagram, YouTube, etc.) to their other digital and traditional marketing channels (TV, website, eMail).

Please address the following:

  • List the number of current followers they have on 3 of the major social media platforms they are utilizing. 25% of grade
  • How do they leverage the use of influencers to promote their brand? 25% of grade
  • In your opinion, and assuming a $1 mil ad spend, what percentage should be spent on: 25% of grade
  1. Social media
  2. Other digital & traditional
  • One-paragraph summary of concluding thoughts & opinions 25% of grade

Requirements:

  • A one-page Word document with your name, title of assignment & date in the footer
  • Proper college-level grammar is required. APA format, including any in-text citations.
Writerbay.net

Looking for top-notch essay writing services? We've got you covered! Connect with our writing experts today. Placing your order is easy, taking less than 5 minutes. Click below to get started.


Order a Similar Paper Order a Different Paper