- Read International Operations Management, Lessons in Global Business, Chapter 10, GREE Case Study: China Goes Abroad Too
After reading, answer the following questions:
1.1 What factors should be taken into account when locating a company in a foreign market?
2.1 How did Gree Brazil deal with its operational challenges?
3.1 To serve the Pakistan market, which type of entry modes should Gree choose: licensing, manufacturing, or the creation of a local production facility? Explain why.
- GREE Case Study question: How would you deal with the management puzzles Gree Brazil faced?
- Watch the following video:
- What is the relationship between this video and the case study reading of Chapter 10, GREE Case Study: China Goes Abroad Too