To serve the Pakistan market, which type of entry modes should Gree choose: licensing, manufacturing, or the creation of a local production facility? Explain why

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  1. Read International Operations Management, Lessons in Global Business, Chapter 10, GREE Case Study: China Goes Abroad Too 

After reading, answer the following questions:

1.1 What factors should be taken into account when locating a company in a foreign market?

2.1 How did Gree Brazil deal with its operational challenges?

3.1 To serve the Pakistan market, which type of entry modes should Gree choose: licensing, manufacturing, or the creation of a local production facility? Explain why.

 

https://www.youtube.com/watch?v=Qn9Y2kcIWI4

 

 

  1. GREE Case Study question: How would you deal with the management puzzles Gree Brazil faced?

 

  1. Watch the following video:

https://www.youtube.com/watch?v=ZuQ200JAViA

  1. What is the relationship between this video and the case study reading of Chapter 10, GREE Case Study: China Goes Abroad Too 

: GREE?

 

 

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