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Please read chapter 5 from Coppola & Maloney text that I attached below, and try to understand the responsibilities of Public Information Officer from FEMA website, then answer the following questions:
1) What are the difficulties encountered in communication from the Public information officers (PIOs) point of view? Put yourself into the PIO role and discuss what you find to be the top 3 issues. If your top 3 are already being discussed, find another spin on the issues to discuss.
2) Analyze the Ready.gov (Attached below) or another public campaign you have access to according to communication principles. What is your ’emotive’ response to the campaign? Would this have impacted you personally to effect a change? Why so or What was missing?
3- chapter 5 from the document I attached below.