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In the course lectures on great examples, Professor Nishii shared three examples of companies that have taken steps to earn the trust of their employees:
- Quicken Loans: All employees have the CEO’s contact information and are encouraged to provide feedback to the CEO and to other senior leaders whenever they want to, and they will receive a personal response to their input.
- Cisco: John Chambers, until recently the CEO of Cisco, famously walked around the company with an ice cream cart while soliciting honest suggestions for feedback and improvements. He signaled that employees have an impact, that employees have something meaningful to contribute, and that the CEO cares about and trusts their input.
- Deloitte Audit: The company touts values of inclusion, collaboration, high performance, and opportunity. The company says that inclusion fosters innovation and is central to its lasting success.
Now you will conduct your own original research on
one of these companies using articles, the company website, and reviews on employment sites to find out how it is viewed by their employees and by job candidates. See what you can uncover about the company’s employment brand and their bottom line. Look for evidence to support the assertion that this company’s engagement efforts are influencing overall performance.
SEE ATTACHED FOR FURTHER INSTRUCTION.