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Before you begin, review the Final Project Guidelines and Rubric document, and post any questions to the Capstone General Questions topic.

Use your learning from MBA 515, MBA 550, MBA 560, and MBA 635 to lay out the rationale for the concept, including the problem or opportunity it addresses, the market for the product or service, and the key features that set it apart from the competition. You should also discuss how the concept fits with the mission, vision, and priorities of the company implementing it and how or why it is innovative.

For additional details, please refer to the Milestone One Guidelines and Rubric document.