Read Company Case 4, Campbellâ€™s: Watching What You Eat. The pillar of product development at Campbellâ€™s is deep dive researchâ€”field research where observations lead to consumer in.
Read the article on Campbell’s website:
Think about the external video that described the competitive landscape and consider the market research and competitive intelligence techniques discussed in the chapter.
Please respond to the following:
- Campbells has made significant changes to its SBUs. What role did the competitive landscape play in these Campbell’s decision to make these changes?
- What market research methods did Campbell use. Describe whether the method is primary or secondary research.
- What market research methods should Campbell use that were not described in the reading material and you have not discussed in your response to #2. Describe whether the method is primary or secondary research.
Your paper should be no more than 2 type-written 12 point double spaced pages or 500 to 600 words.