Answer the following questions:
- What benefit would be gained by utilizing linear programming (LP) for marketing research?
- Discuss and provide a basic example of how LP can be used for marketing and/or consumer research.
Your paper should reflect scholarly writing and current APA standards. Please include citations to support your ideas.
|Grading Criteria Assignments||Maximum Points|
|Meets or exceeds established assignment criteria||40|
|Demonstrates an understanding of lesson concepts||20|
|Clearly presents well-reasoned ideas and concepts||30|
|Mechanics, punctuation, sentence structure, spelling, APA formatting.||10|