international marketing 41

The Task: A company (Samsung) is in the stage of marketing the product to a developing country (Sultanate of Oman) . A leading product of the company has been selected. A marketing consultant is considered by the company to help them select a developing country that may have a need for the product chosen.

As the marketing consultant, enlighten the company prepare an analysis of the products potential in the selected market. Use the following outline as a guide in their analysis.

1. Introduction

Describe the general nature, description, uses, benefits, costs and other characteristics of the product selected. Include current stage in product life cycle, and technological considerations. Describe the prospective consumer of the product. Discuss wether the selected market will apply standardization or adaption.

2. Marketing Analysis

Research the internal and external environments of the country that have selected. Identify and critically evaluate the major environmental influences to your product as regards to the country’s political, legal, technological, economics and cultural scenario.

Determine level of competition to be encountered for your selected product in the chosen country and describe their positional strength and weaknesses; domestically and internationally.

Identify at least three (3) modes of entry possible to be used in entering the particular country selected and their impact to the marketing success of the company. describe how the product will get from producer to end user.

Consider any barriers to trade/market your product and discuss how they are to be addressed describe what marketing strategy adjustment should be made. Identify and evaluate the degree of possible specific sources of risk the company would be expressed in the exportation of the selected product and suggest possible wats to minimize these risks if not totally eliminating them.

3. Conclusion

This part should state what the researcher found after the analysis was completed and the possible suggestions and recommendations if any.

4. References: Must be Harvard Style references.

Note: Limit words are 2500 words only

Include also table of content.