you have been hired as a marketing consultant to increase business for an entity

You have been hired as a Marketing Consultant to increase business for an entity. You have decided to implement a marketing campaign which uses a popular sports figure to endorse the firm’s product. How are you targeting to enhance the seller’s business via this Marketing strategy ? How does this endorsement strategy differ vs. a Price reduction strategy ? Under what conditions would the stated Pricing strategy be inappropriate ? A paragraph long please.