Company Profiles – New Products

Research each of your companies to see if they have new products in the works. 

In addition to describing this new item, indicate whether the product represents:

(a) a new-to-the-world product (10% of all new products introduced each year)

(b) a new product line (20% of all new products)

(c) an addition to existing product lines (26% of all new products)

(d) an improvement or revision of existing products (26% of all new products)

(e) a repositioned product (7% of all new products)

(f) a lower-cost product (account for about 11% of all new products)

Find out why the company decided to develop this product and any information about how it was developed.  In a powerpoint, show a picture of the product, links to videos or other promotion including press releases.  How will the product be distributed?  Where will it be introduced?  What is the target audience?