Company Profiles – New Products
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Research each of your companies to see if they have new products in the works.
In addition to describing this new item, indicate whether the product represents:
(a) a new-to-the-world product (10% of all new products introduced each year)
(b) a new product line (20% of all new products)
(c) an addition to existing product lines (26% of all new products)
(d) an improvement or revision of existing products (26% of all new products)
(e) a repositioned product (7% of all new products)
(f) a lower-cost product (account for about 11% of all new products)
Find out why the company decided to develop this product and any information about how it was developed. In a powerpoint, show a picture of the product, links to videos or other promotion including press releases. How will the product be distributed? Where will it be introduced? What is the target audience?
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