Follow instructions attached, no plagiarism, 1500-1700 words
1) Select a company within the car market, and a car of this brand, and a country.
2) The task now consists in prepare a market analysis including
â€¢ External analysis of the forces around that market (PESTEL) in that country, including the opportunities and the threats.
â€¢ Internal analysis of the company, paying special attention to their strengths and weaknesses.
â€¢ Analysis of the competitors of the selected car
â€¢ Build a SWOT analysis
â€¢ Describe the positioning of the car, and its relationship with the competitors.
â€¢ Which is the unique selling proposition of this car.
â€¢ Describe the marketing strategy for this car.
â€¢ And finally describe the main actions that you have found the company is undertaking to achieve its goals.