compare and contrast the marketing mix approach vs the value approach

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Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem. What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?

Note: The response should include 2 or more references and be presented in APA Format.

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