1. Marketing Channels
Why do marketing professionals care about and participate in supply chain decisions?
Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?
2. Integrated Marketing Communications
What are some of the different factors which can affect the promotion mix?
Think about and provide examples of two different message strategies youâ€™ve seen in commercials in the last year. Why do you think they were or were not effective?
3. Professional Selling
Do customer relationships begin as transactional and move toward strategic partnerships?
Should a company be happy or concerned if most customers are satisfied?
4. Price, the only revenue generator
Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing.
Which pricing strategies have you noticed when you shop?