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Watch the Video again on Shared Values by Michael Porter and complete the discussion assignment.
- TED TALK: Michael Porter on Shared Values (Links to an external site.)
From Michael Porter: “Creating Shared Value (CSV) is about the ability of a business to move beyond meeting customer needs to address fundamental societal needs through its business model. The traditional approach has been to run your business and think about its social impact as a separate set of considerations. As you indicate, this began with a focus on philanthropy, and it evolved to employee volunteering and other initiatives that fall under the label of corporate social responsibility. The idea was to be a good corporate citizen by avoiding harm, being transparent and operating sustainably.”
Please answer the following questions with a brief paragraph for each.
- What do you think about Michael Porter’s perspective on the absolute necessity for business to step in and lead solutions to societal challenges?
- How do you think that business has evolved to address their responsibility for solving societal issues?