Week 4 questions

What hard evidence can you cite that indicates your company’s strategy is working fairly well (or perhaps not working so well, if your company’s performance is lagging that of rival companies)?

1. What resource strengths and resource weaknesses does your company have? What external market opportunities for growth and increased profitability exist for your company? What external threats to your company’s future well-being and profitability do you and your co-managers see? What does the preceding SWOT analysis indicate about your company’s present situation and future prospects—where on the scale from “exceptionally strong” to “alarmingly weak” does the attractiveness of your company’s situation rank?
2. Does your company have any core competencies? If so, what are they?
3. What are the key elements of the value chain of each company in the athletic footwear industry?
4. Do a competitive strength assessment for your company and two other companies that you and your co-managers consider to be very close competitors. Which of the three companies is competitively strongest? Which is competitively weakest? Does the strongest company appear to have a significant competitive advantage over the other two companies? Why or why not?