mod 1 dq 1In your own words, what is strategic marketing management?mod 1 dq 2What is the purpose of a strategic marketing plan?mod 2 dq 1Marketing research is viewed by some customers as an invasion of privacy. Others consider the gathering of personal information through whatever means to be an ethical issue. Comment on these privacy and ethical issues. Provide support for your position.mod 2 dq 2In your own words, briefly explain the key steps in the decision-making process.mod 3 dq 1Segmentation of consumer markets can lead to questionable practices, specifically in targeting what some may define as “vulnerable” market segments. For example, very young children are considered by some to be “vulnerable.” Do you agree that marketers should be limited or regulated when targeting “vulnerable” market segments? Why or why not? Provide support and examples. (Start by defining “vulnerable.”)mod 3 dq 2What is the difference between a market segment and a target market?mod 4 dq 1Refer to “Standards of Practice” on the American Association of Advertising Agencies Web site (.aaaa.org/about/association/pages/standardsofpractice.aspx”>http://www2.aaaa.org/about/association/pages/standardsofpractice.aspx) and “Advertising Ethics and Principles” on the American Advertising Federation Web site (.aaf.org/default.asp?id=37″>http://www.aaf.org/default.asp?id=37). What do you take from them? Are such statements effective? Why or why not?mod 4 dq 2Do you agree with Cone, Feldman, and DaSilva regarding cause branding? Why or why not?mod 5 dq 1Stoneman suggests that channel strategy is not normally associated with segmentation. Do you agree? What examples can you find where segmentation is integrated into a channel strategy? Is it effective?mod 5 dq 2How does the use of dual distribution channels and multichannel systems affect thegrowth of a business?mod 6 dq 1Monroe and Cox provide eight pricing practices of companies that have a negative effect on profitability. Which do you consider to be the easiest to avoid or fix? Why? Explain your position using an example.mod 6 dq 2What factors would you want to consider in evaluating profitability if you were a DVD movie and CD music retailer engaging in a price promotion strategy?mod 7 dq 1What are the benefits and drawbacks of the suggestions made in the Castanon (2004) article? Explain your answer.mod 7 dq 2The Cavusgil and Zou (1994) article concludes that product adaptation, hiring competent (international) staff, and having competent foreign distributors are key factors for success in a cross-border venture. Choose one of these factors and explain why it is important and how the authors support this conclusion.mod 8 dq 1Bloom and Dalpe (1993) discuss some issues in marketing professional services. What are some of the marketing concepts involved in this article? Provide support for your analysis.mod 8 dq 2In your own words, what is a comprehensive marketing program? What are some advantages of a comprehensive marketing program over a fragmented marketing program?week 1Details:Choose a “market segment” of interest to you. An example of a market segment is “consumers who purchase automobile insurance.”Research demographic and psychographic information about this segment.In a 250-500 word essay, describe the segment and what marketing opportunities you can associate with the segment.A minimum of 3 references are required.Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.week 2Details:This is a CLC Assignment.1) In your instructor assigned CLC group:Teams are to begin researching and selecting a new product for the Strategic Marketing Plan assignment.a) Each team should select a new product idea which is unique in the class. To minimize the chances of duplication of the product ideas, the selection of your product idea should be made as soon as possible and sent to your instructor for approval. The type of company and product selection must have come from group consensus and not group voting (that is, everyone has to agree).b) Each Team should treat their product idea as a real business opportunity. Teams must be realistic and valid with their assumptions in every aspect of launching the new product.Please submit a 250-500 word description of your team product.week 3Details:Scenario: You work for the marketing department of a facility maintenance company (mechanical and janitorial maintenance).The company is a national enterprise and is only engaged in office-building and school-building maintenance. Using the Organization Growth Strategies model (Figure 7.1 in text), describe how you would implement an organic growth strategy for this service organization.Submit the plan in a 10-12 slide Power Point presentation including a title slide and reference slide, with a brief explanation of each bullet point included in the “Notes.”week 4 and 7Details:This is a CLC Assignment.In your instructor assigned groups:1) Each Collaborative Learning Team must complete a draft marketing plan for a new consumer product that will be sold in the U.S. and Canada.2) Each team should select a new product idea which is unique in the class. To minimize the chances of duplication of the product ideas, the selection of your product idea should be made as soon as possible and sent to your instructor for approval. The type of company and product selection must have come from group consensus and not group voting (that is, everyone has to agree).3) Each Team should treat their product idea as a real business opportunity. Teams must be realistic and valid with their assumptions in every aspect of launching the new product.4) The Draft Marketing Plan should include the following sections:Executive SummaryCompany DescriptionMission and GoalsSituation AnalysisProduct Market FocusMarketing ProgramsFinancial Data and ProjectionsImplementation PlanEvaluation Control5) The Team Leader/Facilitator should edit the paper and draft the Executive Summary and the Introduction; other team members should draft the Situation Analysis, Marketing Objectives, Marketing Strategy and Objectives, Financial Documents, and Marketing Plan Monitors and Controls sections of the plan, according to the requirements for the Final Marketing Plan due in Week Eight of this course.6) At this point, the team’s research may be incomplete, so you will have to indicate, by means of bracketed explanations, what kind of information–text or graphics–needs to be inserted at given points, and the sources from which you expect to get this information. Although every team will have these “holes” in their plan at this stage, try to keep them to a minimum.7) The graphics and tables are not expected to be polished at this stage (though their meaning should be clear), so feel free to insert charts, graphs, diagrams, tables, pictures, etc. into the draft.8) This is a team assignment. Each team will submit a draft of the Marketing Plan. The draft should be approximately 2000-2500 words (typically final plans are 3000-4500 words plus appendices).9) Teams will receive feedback on their Draft Marketing Plan and gain a clear understanding of what they need to do to complete their Final Marketing Plan that is due in Week Eight of this course.10) The purpose of the Draft Marketing Plan is to apply what you are learning in class to a real life marketing situation. It is critical that you correctly apply the marketing concepts learned in the class to the draft. Each Team member’s grade for the assignment will be based on active participation and their application and understanding of the course concepts (25%), the appropriateness of the planning and research (25%), the practicality and logic of the research and analysis (25%), and the quality of the writing (25%).11) Please submit the Team’s Draft Marketing Plan to the instructor.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment. Please review the rubric in Week 7 (final submission).Details:Your team will revise according to your instructor feedback and add to your Strategic Marketing Plan Draft to compose your final plan (3000-4500 words).The Strategic Marketing Plan will include the following sections:(1) Table of Contents(2) Executive Summary(3) Company Description(4) Strategy Focus and Plan(5) Mission and Goals(6) Situation AnalysisSWOT analysisIndustry analysisCompetitive analysis(Company analysis(Customer analysis(7) Product Market FocusMarketing and Product objectivesTarget marketsPoints of differencePositioning(8) Marketing ProgramProduct strategyPricing strategyPromotion strategyDistribution strategyCompetitive strategy(9) Financial Data and ProjectionsPast Sales revenueFive-year Income and Cash-Flow projections(10) Implementation Plan(11) Evaluation and Control(12) APA References(13) AppendicesSupport market research and competitive data and any important conclusions that have affected the team’s choice or decisions by using references from books, articles from reputable journals or government sources.The reference sources must be properly cited using APA style citation and formatting. If you do not know the APA 5.0 style, check with the library or GCU webpage.The purpose of the strategic marketing plan is to apply what you are learning in class to a real life marketing situation. It is critical that you correctly apply the marketing concepts learned in the class to the final plan. Each Team member’s grade for the assignment will be based on active participation and their application and understanding of the course concepts (25%), the appropriateness of the planning and research (25%), the practicality and logic (e.g., the chance to succeed in the real world) (25%), and the quality of the writing (25%).This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.week 8Details:Write a 250-500 word summary of either of the two readings “The Proactive Professional” or “The Heart of Your Strategy Clearly” state the purpose or thesis of the article, the key points made by the author, the conclusion / recommendation, and your critique of the article.Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
The reference papers provided by Writerbay.net serve as model papers for students and are not to be submitted as it is. These papers are intended to be used for research and reference purposes only.
Phone: +1 (940) 905 5542