4-1. What is a marketing information system, and how is it used to create customer insights? (AACSB: Written and Oral Communication) 4-2. Explain how marketing intelligence differs from marketing research. (AACSB: Written and Oral Communication) 4-3. Are ethnographic studies carried out in your country or region? If so, find and discuss an example of this type of research. (AACSB: Written and Oral Communication)
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