BUS 4476 Troy University Amazon Barnes and Noble Strategic Management Case Analysis

Please complete 2-3 pages of SWOT and GAP analysis.

SWOT: (1-2pages)

This is a SWOT Analysis of Amazon to break down their (S)trengths, (W)eaknesses, (O)pportunities, and (T)hreats. This analysis is used to help a company be fully aware of all factors involved in making a business decision. Please analyze these four aspects and finally write down about your opinion (recommendations).

GAP analysis:(1-2 pages)

1. Briefly describe the current situation
2. Explore at least 4 positives AND 4 negatives or areas that need improvement
3. Describe what the situation should look like (what is the end goal or how should the situation be?)
4. Describe the actions that are necessary to “bridge the gap”. These are your recommendations. In your recommendations, you will research at least ONE peer reviewed article to support your premise and include both an intext citation and a reference for this recommendation.

Please attach the source if necessary.