ENG 122 Week 5 Assignment

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Ashford 6: – Week 5 – Final Research Paper

 

Final Research Paper
Before you submit your Final Research Paper, make sure that you have

  • Reviewed the “Research Paper Guidelines” to ensure your paper      addresses all required components and develops a clear position in      response to one of the writing prompts provided.
  • Reviewed the Model Final Research Paper in order to understand      expectations for the assignment.
  • Incorporated a minimum      of five scholarly sources.
  • Provided well-researched      evidence to support each claim.
  • Incorporated feedback or      suggestions into your revisions.
  • Proofread your final      draft for errors in grammar, mechanics, and style.
  • Written a paper that is      approximately seven to ten pages total in length, including
    • a title page
    • five to seven pages of       body text (1,500 to 2,000 words)
    • a references page
  • Formatted your paper      according to APA style as outlined in the Ashford Writing Center.

Your Final Research Paper will be assessed on the following components:

  • Structure
  • Development
  • Style
  • Grammar
  • APA formatting
  • Resources

Submission Information: Complete the tasks above and save the document as a Microsoft Word or compatible .doc or .docx file. Submit your assignment via the Assignment Submission button. Please use a naming convention for your assignment file that includes your last name, the week number, and the assignment number. So, your Final Research Paper assignment should bear a file name that looks like: smith_w5_a1.doc.
Writing the Final Research Paper
The Final Research Paper

  • Must have a body length      of five to seven double-spaced pages formatted according to APA style as      outlined in the Ashford Writing Center.
  • Must include a separate      title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must begin with an      introductory paragraph that has a succinct thesis statement.
  • Must address the topic      of the paper with critical thought, well-supported claims, and properly      cited evidence.
  • Must end with a      conclusion that reaffirms your thesis.
  • Must use and cite at      least five scholarly sources from the Ashford University Library.
  • Must document all      sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate      references page that is formatted according to APA style as outlined in      the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
Late Policy: Written assignments (essays, journals, presentations) are due on the specified days in the course. Written assignments will be subject to a late penalty of up to 10% per day up to three days late. If written assignments are submitted after 72 hours past the due date, instructors can give a penalty up to and including a grade of 0 for the assignment.

Describe the information system organization you selected.

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Assignments

To complete this assignment, go to this week’s Assignment link in the left navigation:

Systems Analyst

Select an information system used in your organization or in your school. Interview a systems analyst or designer who is familiar with the system. If you are unable to interview the analyst or designer, find the manager responsible for the business process or the most knowledgeable user (power user) to interview. When interviewing, follow proven methods for gathering data defined throughout the text. Prepare your interview questions in advance so that you may assure you obtain all the needed information.
Based on your data gathering and reading, regarding use case modeling in Chapter 7, develop a three- to five-paper (excluding the title and reference pages) that responds to the following:

· Describe the information system organization you selected.

· Create a context diagram of the system – be sure you use a readable software program such as MS Word, MS PowerPoint, or Visio to create your diagram. Copy and paste the diagram into your paper. Do not include the diagram as a separate file.

· Identify the business actors.

· Create an actor glossary.

· Identify the business requirements essential to use cases.

· Create a case glossary.

Your paper must be formatted according to APA style guidelines as outlined in the Ashford Writing Center and must cite at least two scholarly sources in addition to the textbook.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Instructions: The Pardoner’s Prologue/Tale

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I need this in 4 hours

Instructions: The Pardoner’s Prologue/Tale

Instructions: The Pardoner’s Prologue/Tale

Literary critics usually use the term “image” to describe a moment when the language of a poem appeals explicitly to our visual sense. Images become “key” images when literature makes them a crucial part of a larger structure of visual experience, designs them to encapsulate a central idea or emotion, lavishes enormous verbal ornament on theme, or causes them to shock us with their beauty, violence, or incongruity.

Please find two images that connect the Pardoner’s Prologue with the Pardoner’s Tale. Write a detailed paragraph describing the way these images work.
Number of Pages: 1 Page
Academic Level: College
Paper Format: APA

Assessment and Evaluation Using Technology

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Ashford 5: – Week 4 – Assignment

 

Assessment and Evaluation Using Technology
Select a prior MATLT activity that demonstrates attainment of Program Learning Outcome 6 to “technology resources to facilitate effective assessment and evaluation” and Program Learning Outcome 7 “Utilize technology to collect and analyze data, interpret results, and communicate findings”. Redesign the activity using instructional design principles and theory. Using learning in prior courses and the Week Four Discussion, be sure to include an explanation of which principles and theory you chose and why. Additionally, include a discussion of any design and implementation challenges experienced during the redesign process and how they were overcome.
Review the Rubric for this Assignment to understand the criteria on which you will be evaluated. Note that because the length of your redesigned activities will likely vary greatly, no specific length requirement exists for this assignment. However, as a general guideline, the explanation of the principles and theories will be about half a page and the reflection on design and implementation challenges would reasonably be half a page.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Supporting the Needs of All Learners

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Ashford 3: – Week 2 – Assignment

 

Supporting the Needs of All Learners
Reflecting on your personal experience, learning in prior courses, and our Week Two Discussion, briefly discuss and support your understanding of the importance of designing to support the needs of all learners. Additionally, select then redesign a prior MATLT activity to demonstrate your attainment of Program Learning Outcome 3 to “design learning opportunities that apply technology-enhanced instructional strategies to support the needs of all learners”. The redesign should demonstrate use of instructional design principles and theory and explain your choice of principles and theories. Finally, include a discussion of the design and implementation challenges experienced during the redesign and how they were overcome.
Review the Rubric for this Assignment to understand the criteria on which you will be evaluated. Note that because the length of your redesigned activities will likely vary greatly, no specific length requirement exists for this assignment. However, as a general guideline, the discussion and support of how instructional design principles and theory influence designs to support the needs of all learners would reasonable be a page and the reflection on design and implementation challenges would reasonably be half a page.
Writing Tips! For all course assignments, write in a formal tone showing your best academic writing ability. Additionally, remember to include a succinct organizing introduction and succinct conclusion to the assignment paper. For example, for this assignment, you might start (after the title page) by restating the assignment instructions above into a series of statements for your introduction (tell the reader what you’ll present). Then, include your discussion of supporting the needs of all learners, your redesigned lesson, and the reflection discussion about your challenges. Finally, conclude with a succinct summary of the contents of your paper (tell the reader what you’ve said in summary/reword the introduction), ending with a References page. Additionally, remember to make use of APA headings to signify transitions among sections of your assignment.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Describe your thoughts on the use of a wiki as an e-learning tool.

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Ashford 2: – Week 1 – Discussion 1

E-Learning Design Dilemma

 

A “wiki” is a website   that allows users to create and freely edit Web-page-based content using any   browser. The most famous wiki is Wikipedia. If you are new to the concept of wikis, watch the video   “Wikis in Plain English“.

You have been tasked to train the   staff on your school’s or company’s best practices. James, an intern,   suggests that you use a wiki to simplify the content maintenance. Describe   your thoughts on the use of a wiki as an e-learning tool. Provide pros and   cons to using a wiki. Respond to at least two of your classmates’ postings.

What are some of the changes we must make in our education system to expand the classroom walls?

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Ashford 2: – Week 1 – Assignment

Critical Thinking Questions

After reading Chapters 1-4 of Blogs, Wikis, Podcasts and Other Powerful Web Tools for Classroom, you will answer the following reflective questions that will require you to think and respond critically. In a 2-5 page paper, address the following questions using specific examples from your professional experience and cite the book when possible.

Chapter 1

According to Richardson, what movement have we seen over the last few years on the web that has led to Berners-Lee’s original concept of a Read/Write web to be realized?

  1. What are some of the changes we must make in our      education system to expand the classroom walls?
  2. The web 2.0 is pushing us to remember that learning is      a social construct. The saying “I think, therefore I am”, is      being replaced with “We think, therefore we are”. However, many      educators still operate in a more linear progression of learning. How can      we engage our students in a more non-linear, collaborative, participatory      learning environment?
  3. What is the difference between a blog and a wiki?
  4. What are some of the ethical and safety considerations      educators must consider when developing web-based learning opportunities?

Chapters 2 and 3

  1. What are some of the educational advantages of weblog      vs a website?
  2. List some of the pros/cons of the potential uses for      weblogs Richardson mentions, i.e., E-Portfolio, Online Filing Cabinet,      Collaborative Space, Journals, etc.
  3. What are some of the ways weblogs can enhance writing      activities? What are some of the ways weblogs can be used across      curriculum?

Chapter 4

  1. In what sense has the quote by Jimmy Wales, Wikipedia      founder, come true?
  2. “Imagine a world in which every single person on      the planet is given free access to the sum of all human knowledge. That’s      what we are doing.”
  3. What does the word “wiki” mean?
  4. In today’s digital world, students can access      information, and create it, with a click. However, not all information      found and created is accurate. How can we help our students become      critical consumers of information?
  5. List some types of collaborative learning activities      that can be driven and enhanced through a wiki.
  6. How did Vicki Davis at Westwood High use a wiki to      connect her students in Georgia to the world?

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

EDU 648 Week 6 Assignment Teaching & Learning With Technology

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EDU 648 Teaching & Learning with Technology

EDU 648 week 6 final paper

Integrating Technology
You have been asked to take over an Advanced Placement (AP) course in world history for students in the tenth grade. You are handed several assignment prompts from the previous year and decide that they could use some improvement.
Conduct research on various technologies using your textbook, Teaching and Learning with Technology, the World Wide Web, and the Ashford Online Library. Then, review the assignment prompts below and select at least one technology from your research to incorporate into each of them (totaling three separate technologies). Keep in mind the various learning preferences and types of intelligence as you select your technologies.
The technologies you select should be fully integrated into the assignments, so you will need to edit the prompts. Feel free to be creative in your edits.

Assignment Prompts

  1. Assignment Prompt One

    Discuss the powerful movements that transformed European society during      the early modern era. Briefly describe the origin of each, and how it      affected society as a whole.

  2. Assignment Prompt Two

    Trace the development of the slave trade. Under what circumstances did      the slave trade begin? How did the Islamic Slave Trade change the existing      system? How did it change again during the Atlantic Slave Trade? Finally,      what impact did slave trade have on Africa and the Western world?

  3. Assignment Prompt Three

    Discuss the emergence of Islam. Who was the founder and what was his      background? What are the key beliefs of Islam? Compare it to other      religions that existed at the time of its development. What elements are      similar? What elements are unique to Islam? Trace the spread of the      religion. How did it absorb other cultures? In turn, how did it influence      others?

Options of Technologies to Incorporate

  1. Brainstorming/Concept-mapping tools
  2. Computers (individual or part of network)
  3. Database Management Systems
  4. E-Books
  5. Educational Games
  6. Electronic Spreadsheets
  7. Illustration Software
  8. Internet video
  9. Podcasts/Webcasts
  10. R.S.S. feeds
  11. Search engines
  12. Special needs software
  13. Touch screens
  14. Virtual Reality
  15. Web 2.0
  16. Word Processors
  17. World Wide Web

Once you’ve edited the prompts to include your selected technology, write a paper that includes the revised prompts and an evaluation of the process. Your Final Paper will contain two elements.

  1. Revised assignment prompts:
  • Revise each prompt to incorporate technology.
  1. Evaluation:
  • Evaluate the process of incorporating technology into       these learning activities by addressing the following elements for each       of the three technologies you selected::
  • Summarize the research        findings pertaining to the selected technology, as it relates to        teaching and learning.
  • Identify which type(s) of        intelligence you expect each assignment and the corresponding technology        to support.
  • Explain why you selected the        technology for this particular assignment.
  • Describe what you hope to        accomplish through this technology, in terms of teaching and/or        learning.
  • Describe what challenges you        expect to encounter when using this technology.

Your paper should be ten to twelve pages in length (excluding title and reference pages) and should cite at least five sources, including the text. Your title page, reference page, and evaluation should be formatted to APA style as outlined in the Ashford Writing Center or your APA Manual.
Writing the Final Paper
The Final Paper:

  1. Must be formatted according to APA style as outlined in      the Ashford Writing Center.
  2. Must include a title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  1. Must address the topic of the paper with critical      thought.
  2. Must use at least five scholarly sources, including the      course text.
  3. Must document all sources in APA style, as outlined in      the Ashford Writing Center.
  4. Must include separate reference page(s), formatted      according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
Assignment Submission

Evaluate the extent to which OCBC’s approach to talent management

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Ashford 2: – Week 1 – Assignment

 

OCBC Bank Case Study
Analyze OCBC Bank after reading this article. Please click on the link, then click on the “Login in as subscriber to read the full article” located at the end of the article, then login with the credentials below. Search for “Putting the ‘person’ in personnel”, click on the corresponding result to view the full article. http://www.hrmasia.com/content/putting-person-personnel
Login: ashford
Password: omm618
In a three- to five-page paper (not including the title and references pages), address the following:

  1. Describe OCBC’s unique approach to talent management      and development.
  2. Compare OCBC’s approach to talent management and      development to other organizations you are familiar with (e.g., current or      past employers, a family business).
  3. Explain how OCBC’s approach to talent management and      employee development been a primary contributing factor to the firm’s      success.
  4. Evaluate the extent to which OCBC’s approach to talent      management and development fits other organizations or industries,      including some limitations if applied elsewhere without modification.

Conduct some additional internet research on OCBC, and examine how OCBC has performed recently—what has it done more of, less of, or differently from in the area of human resource management. Use this information to support your paper in addition to cited sources from the textbook; you must also use at least two scholarly sources.
Your paper must be formatted according to APA style as outlined in the Ashford Writing Center.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

OMM 615 Week 6 Assignment

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Ashford 7: – Week 6 – Final Paper

 

Final Paper
Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing      strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer      motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including      positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that      includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign,      including web site and use of email.
  8. Describe a direct marketing campaign, including      Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not      including title and references pages) and formatted according to APA style      as outlined in the Ashford Writing      Center.
  • Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must begin with an introductory paragraph that has a      succinct thesis statement.
  • Must address the topic of the paper with critical      thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to      the course text, including a minimum of two from the Ashford University      library.
  • Must document all sources in APA style as outlined in      the Ashford Writing Center.
  • Must include a separate references page that is      formatted according to APA style as outlined in the Ashford Writing      Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Ashford 7: – Week 6 – Final Paper

 

Final Paper
Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing      strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer      motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including      positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that      includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign,      including web site and use of email.
  8. Describe a direct marketing campaign, including      Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not      including title and references pages) and formatted according to APA style      as outlined in the Ashford Writing      Center.
  • Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must begin with an introductory paragraph that has a      succinct thesis statement.
  • Must address the topic of the paper with critical      thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to      the course text, including a minimum of two from the Ashford University      library.
  • Must document all sources in APA style as outlined in      the Ashford Writing Center.
  • Must include a separate references page that is      formatted according to APA style as outlined in the Ashford Writing      Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Ashford 7: – Week 6 – Final Paper

 

Final Paper
Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing      strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer      motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including      positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that      includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign,      including web site and use of email.
  8. Describe a direct marketing campaign, including      Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not      including title and references pages) and formatted according to APA style      as outlined in the Ashford Writing      Center.
  • Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must begin with an introductory paragraph that has a      succinct thesis statement.
  • Must address the topic of the paper with critical      thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to      the course text, including a minimum of two from the Ashford University      library.
  • Must document all sources in APA style as outlined in      the Ashford Writing Center.
  • Must include a separate references page that is      formatted according to APA style as outlined in the Ashford Writing      Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Ashford 7: – Week 6 – Final Paper

 

Final Paper
Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing      strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer      motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including      positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that      includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign,      including web site and use of email.
  8. Describe a direct marketing campaign, including      Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not      including title and references pages) and formatted according to APA style      as outlined in the Ashford Writing      Center.
  • Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must begin with an introductory paragraph that has a      succinct thesis statement.
  • Must address the topic of the paper with critical      thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to      the course text, including a minimum of two from the Ashford University      library.
  • Must document all sources in APA style as outlined in      the Ashford Writing Center.
  • Must include a separate references page that is      formatted according to APA style as outlined in the Ashford Writing      Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Ashford 7: – Week 6 – Final Paper

 

Final Paper
Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing      strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer      motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including      positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that      includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign,      including web site and use of email.
  8. Describe a direct marketing campaign, including      Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not      including title and references pages) and formatted according to APA style      as outlined in the Ashford Writing      Center.
  • Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must begin with an introductory paragraph that has a      succinct thesis statement.
  • Must address the topic of the paper with critical      thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to      the course text, including a minimum of two from the Ashford University      library.
  • Must document all sources in APA style as outlined in      the Ashford Writing Center.
  • Must include a separate references page that is      formatted according to APA style as outlined in the Ashford Writing      Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Ashford 7: – Week 6 – Final Paper

 

Final Paper
Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing      strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer      motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including      positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that      includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign,      including web site and use of email.
  8. Describe a direct marketing campaign, including      Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not      including title and references pages) and formatted according to APA style      as outlined in the Ashford Writing      Center.
  • Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must begin with an introductory paragraph that has a      succinct thesis statement.
  • Must address the topic of the paper with critical      thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to      the course text, including a minimum of two from the Ashford University      library.
  • Must document all sources in APA style as outlined in      the Ashford Writing Center.
  • Must include a separate references page that is      formatted according to APA style as outlined in the Ashford Writing      Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Ashford 7: – Week 6 – Final Paper

 

Final Paper
Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing      strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer      motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including      positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that      includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign,      including web site and use of email.
  8. Describe a direct marketing campaign, including      Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not      including title and references pages) and formatted according to APA style      as outlined in the Ashford Writing      Center.
  • Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must begin with an introductory paragraph that has a      succinct thesis statement.
  • Must address the topic of the paper with critical      thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to      the course text, including a minimum of two from the Ashford University      library.
  • Must document all sources in APA style as outlined in      the Ashford Writing Center.
  • Must include a separate references page that is      formatted according to APA style as outlined in the Ashford Writing      Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Ashford 7: – Week 6 – Final Paper

 

Final Paper
Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing      strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer      motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including      positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that      includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign,      including web site and use of email.
  8. Describe a direct marketing campaign, including      Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not      including title and references pages) and formatted according to APA style      as outlined in the Ashford Writing      Center.
  • Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must begin with an introductory paragraph that has a      succinct thesis statement.
  • Must address the topic of the paper with critical      thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to      the course text, including a minimum of two from the Ashford University      library.
  • Must document all sources in APA style as outlined in      the Ashford Writing Center.
  • Must include a separate references page that is      formatted according to APA style as outlined in the Ashford Writing      Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Ashford 7: – Week 6 – Final Paper

 

Final Paper
Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing      strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer      motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including      positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that      includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign,      including web site and use of email.
  8. Describe a direct marketing campaign, including      Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not      including title and references pages) and formatted according to APA style      as outlined in the Ashford Writing      Center.
  • Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must begin with an introductory paragraph that has a      succinct thesis statement.
  • Must address the topic of the paper with critical      thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to      the course text, including a minimum of two from the Ashford University      library.
  • Must document all sources in APA style as outlined in      the Ashford Writing Center.
  • Must include a separate references page that is      formatted according to APA style as outlined in the Ashford Writing      Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Ashford 7: – Week 6 – Final Paper

 

Final Paper
Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing      strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer      motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including      positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that      includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign,      including web site and use of email.
  8. Describe a direct marketing campaign, including      Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not      including title and references pages) and formatted according to APA style      as outlined in the Ashford Writing      Center.
  • Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must begin with an introductory paragraph that has a      succinct thesis statement.
  • Must address the topic of the paper with critical      thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to      the course text, including a minimum of two from the Ashford University      library.
  • Must document all sources in APA style as outlined in      the Ashford Writing Center.
  • Must include a separate references page that is      formatted according to APA style as outlined in the Ashford Writing      Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Ashford 7: – Week 6 – Final Paper

 

Final Paper
Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing      strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer      motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including      positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that      includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign,      including web site and use of email.
  8. Describe a direct marketing campaign, including      Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not      including title and references pages) and formatted according to APA style      as outlined in the Ashford Writing      Center.
  • Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must begin with an introductory paragraph that has a      succinct thesis statement.
  • Must address the topic of the paper with critical      thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to      the course text, including a minimum of two from the Ashford University      library.
  • Must document all sources in APA style as outlined in      the Ashford Writing Center.
  • Must include a separate references page that is      formatted according to APA style as outlined in the Ashford Writing      Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Ashford 7: – Week 6 – Final Paper

 

Final Paper
Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing      strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer      motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including      positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that      includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign,      including web site and use of email.
  8. Describe a direct marketing campaign, including      Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not      including title and references pages) and formatted according to APA style      as outlined in the Ashford Writing      Center.
  • Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must begin with an introductory paragraph that has a      succinct thesis statement.
  • Must address the topic of the paper with critical      thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to      the course text, including a minimum of two from the Ashford University      library.
  • Must document all sources in APA style as outlined in      the Ashford Writing Center.
  • Must include a separate references page that is      formatted according to APA style as outlined in the Ashford Writing      Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Ashford 7: – Week 6 – Final Paper

 

Final Paper
Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing      strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer      motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including      positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that      includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign,      including web site and use of email.
  8. Describe a direct marketing campaign, including      Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not      including title and references pages) and formatted according to APA style      as outlined in the Ashford Writing      Center.
  • Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must begin with an introductory paragraph that has a      succinct thesis statement.
  • Must address the topic of the paper with critical      thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to      the course text, including a minimum of two from the Ashford University      library.
  • Must document all sources in APA style as outlined in      the Ashford Writing Center.
  • Must include a separate references page that is      formatted according to APA style as outlined in the Ashford Writing      Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Ashford 7: – Week 6 – Final Paper

 

Final Paper
Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing      strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer      motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including      positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that      includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign,      including web site and use of email.
  8. Describe a direct marketing campaign, including      Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not      including title and references pages) and formatted according to APA style      as outlined in the Ashford Writing      Center.
  • Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must begin with an introductory paragraph that has a      succinct thesis statement.
  • Must address the topic of the paper with critical      thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to      the course text, including a minimum of two from the Ashford University      library.
  • Must document all sources in APA style as outlined in      the Ashford Writing Center.
  • Must include a separate references page that is      formatted according to APA style as outlined in the Ashford Writing      Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Ashford 7: – Week 6 – Final Paper

 

Final Paper
Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing      strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer      motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including      positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that      includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign,      including web site and use of email.
  8. Describe a direct marketing campaign, including      Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not      including title and references pages) and formatted according to APA style      as outlined in the Ashford Writing      Center.
  • Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must begin with an introductory paragraph that has a      succinct thesis statement.
  • Must address the topic of the paper with critical      thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to      the course text, including a minimum of two from the Ashford University      library.
  • Must document all sources in APA style as outlined in      the Ashford Writing Center.
  • Must include a separate references page that is      formatted according to APA style as outlined in the Ashford Writing      Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.