Cross cultural and team management

Make a report on Virgin group.

-Discuss about the company key areas of resourcing, training, development, motivation, and reward (how the company goes about it).

-Analyze the recent impact of Covid19 outbreak on company internal culture (internal culture affected by covid).

-Evaluate present communication skills within the company and Propose improvements in internal communication skills within the different groups( in the company) and with customers.

-Evaluate interpersonal management issues within the company using Human Resource Management models.(models attached below)(use any one or two).

-Mention final conclusions( personal review on how things could improve within the company).

Contextual information: take in consideration recent affectation in Tourism of Covid19 outbreak

Extra info:

Wordcount: 3.000 words

Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

Font: Arial 12,5 pts.

Text alignment: Justified.

The in-text References and the Bibliography must be in Harvard’s citation style.

EU Business School

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2/17/2022

CROSS-CULTURAL & TEAM-MANAGEMENT

MASTER IN TOURISM & HOSPITALITY MANAGEMENT

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• Collective effort of all employees to
achieve organization objectives

TEAM MANAGEMENT
TEAM ORGANIZATION

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Disadvantages:

You may rely too much

on others

You may be too much

concerned about how

others feels about you

Advantages:

You have great

communication skills

You feel comfortable in

almost all situations

THE SOCIAL MINDSET

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Disadvantages:

You might be so set on

growing that you

probably forgot to live

during the journey

You might be some sort

dissatisfied

Advantages:

You are always going to

be improving

It’s going to be easier

for you to succeed

THE GROWTH MINDSET

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Disadvantages:

You can never achieve

your dreams

You are always afraid to

do anything

Advantages:

There are not very

advantages on being too

fear; you can get

blocked and stuck in

your life

THE FEAR MINDSET

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Advantages:
It’s easy to achieve happiness in the short
term

Disadvantages:

You have no discipline to achieve big
things

You often waste your time

THE LAZY MINDSET

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Disadvantages:

You can get obsessed of

what people do or have

You waste precious time

You come across to

others in a negative way

Advantages:

Sometimes it can be a

motivational factor in

pushing you to achieve

something

THE ENVY MINDSET

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THE BUSINESS MINDSET

Disadvantages:
You might be focused
too much on money
There is a lot of
responsibility being an
entrepreneur or a
leader
There is life after work

Advantages:
You possess the
qualities to help others
You can solve difficult
problems
You can achieve
financial freedom &
independence

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THE DREAMER MINDSET

Advantages:
You possess the ability
to think big
You know what you
want from your future
You realize how much
you can get from life

Disadvantages:

Dreaming is good if
you take action at the
same time

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THE FOLLOWER MINDSET

Disadvantages:
You will be going after
other decisions
You might never
achieve happiness
because you are not
going to fulfil your own
goals

Advantages:
There’s always less
control of our own life
being a follower
There is also less risk
following other
decisions

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Advantages:
Perhaps it can motivate you
to be more successful

Disadvantages:
You will never be satisfied
You will always want more
You are not focused on helping others

THE GREED MINDSET

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THE GRATITUDE MINDSET

Advantages:
 You always

appreciate the
things you have a
lot

 It’s easier for you to
be happy

Disadvantages:
 There’s no really

disadvantages of
being grateful

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Disadvantages:

Over-confidence can

lead to arrogance

Advantages:

You are happy with

yourself and the way

you are

You are more likely to

take action

You manage good social

situations

THE CONFIDENT MINDSET

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Advantages:

You are able to produce unique ideas,
what’s more difficult that it seems

You are natural predisposed to creativity

THE CREATIVE MINDSET

Disadvantages:
Sometimes creativity can lead yourself to
complicate simple things

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Disadvantages:

Probably you have lazy habits

Probably getting bad results in the long
term

Nothing good comes from easy things

THE SHORT-TERM MINDSET

Advantages:
You only come happy for a short
period of time
Is something similar to lazy mindset

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Advantages:

Perhaps you can have potential
motivation to improve yourself

Disadvantages:

You will hurt people around you

You are not able to control your emotions

You will waste your time blaming others

THE ANGRY MINDSET

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Disadvantages:
You might overwork some time

Advantages:

You find easy to give priority to what is
important

You can get things done easily without
distraction

THE PRODUCTIVE MINDSET

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EXERCICE
WHICH KIND OF MINDSET ARE YOU?
DO YOU THINK IS THE MOST APPROPRIATE FOR YOUR WORK?
DO YOU THING YOU CAN CHANGE?
HOW?

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CROSS-CULTURAL & TEAM-MANAGEMENT

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DO
THIS

WHAT WE SHOULD
DO?

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HUMAN RESOURCES
MANAGEMENT MODELS

The strategy that businesses takes
towards his employees

HARD: employees are only a resource
as many others in the organization

SOFT: employees are treated as one of
the most important assets in the
organization. In the tourism sector,
people are the critical dimension to
maintain high service standards

HR MANAGEMENT

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HARD & SOFT APPROACH TO HRM

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JUST ANOTHER RESOURCE

How do we use employees most
productively?

Hiring /Moving/ Firing

KEY FEATURES

Short-term changes

Minimal communication

Less motivation (only some
financial rewards linked to results
%)

Little empowerment

Autocratic leadership style

HARD vs SOFT

THE MOST IMPORTANT
RESOURCE

How do we get the best of our
employees?

Competitive advantage

KEY FEATURES

Regular communication

Competitive payment & rewards

Motivation & delegation

Job design & job satisfaction

Democratic leadership style

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HARD

 More cost-effective workforce

 Quicker decision making by
senior managers

 Higher absenteeism & difficulties
with employees retention

 Potential damage to business
reputation

POSITIVE & NEGATIVE

SOFT

 Higher employee costs may leave
business at a competitive
disadvantage

 Higher levels of motivation &
productivity

 Lower absenteeism & higher
employee retention

 Benefit to business reputation

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HUMAN RESOURCES
MANAGEMENT MODELS

The Harvard Model

The Warwick Model

The 5P’s Model

The Ulrich Model

The ASTD Competency Model

HR MANAGEMENT

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This model is based on
5 constitutional
aspects
PURPOSE
PRINCIPLES
PROCESSES
PEOPLE
PERFORMANCE

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He argued that
“employee champions
deliver competent and
committed employees,
administrative experts
deliver efficient HR
practices, change
agents deliver capacity
for change in
individual behavior
and organizational
culture, and strategic
partners deliver
business results”
(Ulrich & Brockbank,
2005).

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THE ASTD Competency Model

Foundational
Competencies: BASIC
COMPETENCIES /
SKILLS

Areas of Expertise:
an individual may need
expertise in different
areas of knowledge

Roles: an individual
may encompass one or
many different roles
when developing his job

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RECRUITMENT
REMUNERATION
TRAINING
DEVELOPPEMENT
MONITORING PERFORMANCE

ORGANIZATIONAL
ECONOMIC
SUCCESS

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STRATEGIES THAT IMPACT
PERFORMANCE ARE
1. Attracting , developing & retaining

high-quality people
2. Talent management
3. Working environment – core values,

leadership, work-life balance,
managing diversity, secure
employment

4. Job & work design
5. Learning & development
6. Managing knowledge & intellectual

capital
7. Increasing motivation, commitment &

role engagement
8. High-performance management
9. Reward management

HR MANAGEMENT

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Strategic HRM – benefits to the
organisation
1. Contributing to the goal

accomplishment & the survival of the
company

2. Supporting successfully implementing
business strategies

3. Creating & maintaining a competitive
advantage

4. Improving responsiveness &
innovation potential

5. Increasing the number of feasible
strategic options available

6. Participating in strategic planning
7. Improving cooperation between HR

department & line managers

HR MANAGEMENT

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HR MANAGEMENT

The importance of
EMOTIONAL

INTELLIGENCE in
Hospitality Industry

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HR MANAGEMENT

Tourism is a
SERVICE

ORGANIZATION

whose basic function
is to serve clients.

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Cognitive Intelligence vs Emotional
Intelligence

COGNITIVE
INTELLIGENCE:

 Visual processing
 Working memory
 Fluid &

quantitative
reasoning

 Knowledge of the
world

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Cognitive Intelligence vs Emotional
Intelligence

EMOTIONAL
INTELLIGENCE:

 Identifying emotions
 Evaluating how other feel
 Using emotions to facilitate

social communication
 Controlling one’s own
 Relating to others

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Can Emotional Intelligence be learned?

Definitely YES buy

 Character education
 Modelling positive behaviours
 Encouraging people to feel how others are feeling
 Being more empathetic

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EMOTIONAL INTELLIGENCE

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