DIGITAL CHANNEL SELECTION AND MIX
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Digital Channel Selection and Mix. They are 6 digital channel mixes to write about which are 1.Social Media which includes:Facebook,Twitter Buy button,Pinterest 2. SEO optimization (Google keyword search)
3.Content Marketing 4.Blogging (start a blog about healthy aging, articles to raise awareness about artificial stiffness, heart stroke, statistics and etc) 5. E-commerce ( the website itself -antiaging-systems.com) 6.Email marketing and survey forms send to the clients
Select individual digital channels by: 1. Company objectives (which channels satisfy these best?) 2. Channel functions (how does each channel work and which satisfy best the clients business and marketing activities) 3. Competitor analysis (copying best practice from successful organisations in the clients sector) Competitor's list: OMRON, Duronic Health and Wellbeing blood pressure monitors link http://www.duronic.com/Health-Wellbeing/b/2533807031?class=tier1&ie=UTF8 please include others this just an example
Mix a minimum of 5 and a maximum of 7 digital channels considering: how well they build a digital customer lifecycle their potential to fulfil the clients objectives and the participants wants and needs their creative possibilities their interaction capabilities their relative cost their suitability in every target territory their synergy when they mix
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