Brand of You is created from the perception you give others through your writing

dq 1

As discussed in this week’s lecture, the Brand of You is
created from the perception you give others through your writing. In creating
the brand of you, how do you decide what to tell, how to tell it, and what to
leave out? If given the task of introducing your personal brand through
writing, what specific characteristics or attributes of yourself would you
share? What stories would serve to provide the greatest impact? What memories
would be the most telling in introducing who you are?

Though we’ll work to answer these questions throughout the
week, let’s do a concrete exercise to get started: First, in seven words, tell
us who you are and what you do. Try to draft a phrase that serves as our
introduction to you(see examples below). Place this phrase in the
subject line of your response post and then provide us with details to show us
how this title represents your personal brand. Using vivid, concrete,
descriptive words, share an example, anecdote, or scenario that brings your
personal brand to life for your audience and provides an impression of who you
are. This example should be written as the content of your actual post and
should, at minimum, be at least one full paragraph.

Here are some examples of seven-word biographies:

• Hopeless
  romantic infatuated with all movie stars
• Creative
  entomologist enjoys bees, hives, and honey
• Desperate
  Facebook user needs to go outside

dq 2

Spend some time searching online news sources, such as
npr.org, cnn.com, msnbc.com, or your own local news outlet. Although it’s often
hard to find topics that are entirely new, the key to communicating a topic
through writing is to present it with a fresh angle. What topics are you
finding in the news today? What new angles are being presented? What current
events or social changes have prompted these new angles? (Please be sure to
include a URL with your post. If you use exact phrases or sentences from your
chosen article, be sure to place that information in quotation marks.)

ENGL 112 Week 2 Discussion 1 & 2

dq 1

Please read Carl Wilkinson’s profile, Dave Grohl and
the Foo Fighters,on pages 622–626 of your text. What writing techniques
does Wilkinson use to meet the profile genre? How do these strategies help
establish meaning, and what impression do they leave about Grohl? (Be sure to
be specific in your response, pointing to areas of the text and noting both
page and paragraph numbers.)

dq 2

Drawing on one of the strategies for writing introductions
outlined in your text or the lecture, post a draft of your introductory
paragraph(s) as your first post. Then, throughout the week, reply to your
classmates with feedback on their introductory paragraphs. Note how or why an
introduction caught your attention and explain what impression it gives you
about the essay’s larger purpose. Also explain how your classmate’s voice,
tone, or diction contributes to the overall effectiveness of the introduction.

ENGL 112 Week 3 Discussion 1 & 2

dq 1

What makes an ad succeed or flop? Think about specific print
advertisements that have either stuck with you or made you turn your eyes, and
explain what works or what doesn’t. In your response, be sure to consider the
impact the rhetorical appeals of reasoning, credibility, and emotion play in
the ad’s effectiveness.

dq 2

In what ways do people adopt a particular writing style or
voice? How does your style or voice change in different writing situations?
Please share an example in your response.

ENGL 112 Week 4 Discussion 1 & 2

dq 1

Read Discovering the Truth: The Operation of Ethos
in Anti-Smoking Advertising,by Rebecca Feldmann, on pp. 678–685 in your
text. In this essay, Feldmann dissects the way the Truth antismoking campaign
has achieved results by appealing to a teenage audience’s need for independence
and rebellion. She notes that the campaign’s strategy has encouraged teens to
stand up against the smoking industry. By accepting Truth’s agenda, however,
Feldmann asks, “how is the advertising strategy of the Truth campaign that
different from the deceiving strategies employed by tobacco advertising?” (p.
684).

On YouTube or through an Internet search, find the Truth
website and some of its antismoking videos. After learning more about the
organization and viewing some of its ads, what is your response to the question
Feldmann poses above?

dq 2

Conduct a self-analysis of a portion of your essay. In your
first response post, copy and paste the paragraph of your Rhetorical Analysis
essay that describes your chosen advertisement. After you have posted the
paragraph, explain how you might revise specific sentences to include more
vivid details so that readers can better see what you are writing about. As
peers, please also reply to some of your classmates’ posts, providing feedback
on what is working well and any suggestions you might give for more vivid
description.

ENGL 112 Week 5 Discussion 1 & 2

dq 1

Let’s use our discussion forum as a space to practice
writing and to determine the viability of possible topics. To begin, find a
topic that is currently in the news and provide us with some brief background
(the who, what, when, where,and howof the topic). Then
continue your summary by explaining the positions others hold on the topic.
What do the true believers of the issue think? What do the ultimate doubters
have to say? Finally, what is your position on the issue? Remember: The best
topics aren’t just focused on pro/con debates. Though this activity asks you to
look at the extreme sides of the issue, your opinion might fall somewhere in
the middle or contain elements of each side.

dq 2

This week’s assignment asks you to begin researching your
chosen topic and to summarize other perspectives on your issue. Begin by
reviewing the library tutorial from the class lecture. Then use the Academic
Search Premier database via the Library to begin searching for sources.
Once you have found a source, summarize it in a post below. Then discuss the
credibility of the source by identifying the author’s background, credentials,
and relationship to the topic. Make an overall assertion regarding whether or
not the source is credible, and explain why. Finally, use the APA resources in
class and Chapter 28 in your text to write out the full reference of the
source, and include that in your post.

ENGL 112 Week 6 Discussion 1 & 2

dq 1

Please read “A Gay Man’s Case Against Gay Marriage” by
Michael Bronski on pages 687–690 of your text. Then reply with your analysis of
the rhetorical situation of the essay. What is Bronski’s reason for writing?
What is his purpose and angle? Whom do you think his audience might be?
Finally, think about the writing strategies Bronski uses to achieve his overall
purpose. Based on our discussions of commentary and argumentative writing, what
strategies do you think he relies upon to present his position?

dq 2

Last week, you were introduced to the Academic Search
Premier database through the library tutorial in your lecture. Because you are
drafting this week, share one paragraph with us here that shows how you’ve
integrated a source into your writing. The source should be summarized,
paraphrased, or directly quoted. Additionally, an in-text citation and author
tag should be present. Finally, provide the full end reference in APA style
with us here as well. This is not only practice for drafting this week, but it’s
also a good way to receive some feedback from your peers on your writing.

ENGL 112 Week 7 Discussion 1 & Peer Review Team
A,B,C

dq 1

By now, you may have heard that “writing is a form of
discovery.” When we write, we may discover how we really feel about our topic,
what we really know about our topic, and what we need to know about our topic.
In this discussion, please share a few discoveries you uncovered while drafting
the commentary essay. Did you discover information about the commentary genre
itself? Did you make discoveries about your topic?

(Peer Review Team A)

By now, you may have heard that “writing is a form of
discovery.” When we write, we may discover how we really feel about our topic,
what we really know about our topic, and what we need to know about our topic.
In this discussion, please share a few discoveries you uncovered while drafting
the commentary essay. Did you discover information about the commentary genre
itself? Did you make discoveries about your topic?

(Peer Review Team B)

This week, we’ll be sharing our writing publicly in a class
peer review. In order to make this process run smoothly, please be sure to
follow the instructions noted below.

1. Find your name on the peer review assignment list
provided by your professor to determine whether you are in Group A, B, or C.

2. Once you have located your assigned group, join that
discussion area and hit “reply” to the initial prompt. In your reply, leave
feedback for your classmates with general information about your draft. Explain
the current state of your draft, your plans to add content, and your revision
plans. If you have specific questions for the peers who will review your draft,
or want to provide them with any additional information, please do so in your
initial post.

3. Attach your current draft to your initial post. This
must be completed no later than Tuesday night (midnight MT).

4. Find the two peers who have posted after you in terms of
time. Read their attached essays and any notes they left to accompany the
draft. Find the Week 7 Peer Review Worksheet in Doc Sharing and download it.
Complete the form separately for each of the two peers whose drafts you will be
reviewing.

5. Return your completed Peer Review Worksheet as an
attachment in a response post to each of your peers separately. This
must be completed no later than Friday night (midnight MT).

6. Continue to check into your group Discussion area in the
event your peers pose any follow-up questions.

**Please note: If you are the last to post in your group
before the Tuesday midnight deadline, you should review the students who post
in the #1 and #2 slot. If you are second last to post in your group, please
review the students who post in the last and #1 slot.

Be sure to ask your professor if you have any questions about the peer review
process.

(Peer Review Team C)

This week, we’ll be sharing our writing publicly in a class
peer review. In order to make this process run smoothly, please be sure to
follow the instructions noted below.

1. Find your name on the peer review assignment list
provided by your professor to determine whether you are in Group A, B, or C.

2. Once you have located your assigned group, join that
discussion area and hit “reply” to the initial prompt. In your reply, leave
feedback for your classmates with general information about your draft. Explain
the current state of your draft, your plans to add content, and your revision
plans. If you have specific questions for the peers who will review your draft,
or want to provide them with any additional information, please do so in your
initial post.

3. Attach your current draft to your initial post. This
must be completed no later than Tuesday night (midnight MT).

4. Find the two peers who have posted after you in terms of
time. Read their attached essays and any notes they left to accompany the
draft. Find the Week 7 Peer Review Worksheet in Doc Sharing and download it.
Complete the form separately for each of the two peers whose drafts you will be
reviewing.

5. Return your completed Peer Review Worksheet as an
attachment in a response post to each of your peers separately. This
must be completed no later than Friday night (midnight MT).

6. Continue to check into your group Discussion area in the
event your peers pose any follow-up questions.

**Please note: If you are the last to post in your group
before the Tuesday midnight deadline, you should review the students who post
in the #1 and #2 slot. If you are second last to post in your group, please
review the students who post in the last and #1 slot.

Be sure to ask your professor if you have any questions about the peer review
process.

ENGL 112 Week 4 Assignment

week 2

The Profile Essay

Using the plans you outlined in last week’s Profile Process
Piece assignment, you are now ready to compose the Profile essay. Be sure to
read this week’s lecture and Chapter 5 in your text for more information about
writing profiles, keeping these key components in mind:

• Profiles
  take a specific angle that shares a significant issue, important
  contribution, or surprising quality of a person, place, or event with
  which you have first-hand experience.
• Profiles
  are not full life stories; instead, they share a fresh perspective on a
  larger issue.
• Profiles
  require writers to take a close look at a subject and use detail and
  description to bring the subject to life.
• The
  subject of the Profile should focus on a local person you know, a place
  you have visited, or an event you have attended, meaning the subject
  should be a part of your local neighborhood, community, or town.
• The
  audience of the Profile essay is the local community. Imagine the readers
  as neighbors and local community members.

The best topics and angles are those that are interesting to
the writer. Be sure to choose a subject that is fascinating to you and that
you’d like to learn more about. Also consider that your chosen subject and the
angle you choose should be of interest to your audience. Outside research is
not required for this essay and is discouraged. If there has been published
information regarding your subject that will help add insight to your essay,
please include it; however, all research you do must be documented in APA style
(for in-text citations and a Reference page). Be sure to check with your
professor if you have questions about integrating research. The grading rubric
for this essay is available in Doc Sharing.

Additional requirements include

• two to
  three double-spaced pages, not including the title page;
• typed
  and submitted to the Week 2 Dropbox in Microsoft Word 2010 (.docx); and
• APA
  standards for formatting, including 12-point font, an APA cover page,
  running heads, and page numbers.

Please be sure to review the tutorial on formatting an APA
paper and title page.

Week 3

Rhetorical Analysis Planning Sheet

This week, you will be working on the Rhetorical Analysis by
starting to draft and organize your ideas. You will submit a Rhetorical
Analysis Planning Sheet this week to the Dropbox for your professor to grade.
The purpose of this assignment is to begin collecting information and putting
it in writing as you prepare for the 3- to 4-page final Rhetorical Analysis you
will submit in Week 4.

First, read this week’s lesson and begin Chapter 8 in your
text. Then go to the search engine of your choice and search for a print
advertisement to use as the subject of your Rhetorical Analysis. You will need
to provide a URL for your chosen ad, so be sure it is available online. Your
chosen ad can be current or vintage. If you would like to analyze an ad from a
different time period, type the phrase “vintage ads” into your
browser.

Choose an ad that you can analyze based on its rhetorical
appeals (reasoning, character, and emotion), and be sure the ad you choose is
intriguing to you. Please make sure that your chosen ad is appropriate for
classroom use and the workplace.

Locate the file “Week 3 Rhetorical Analysis Planning Sheet
template” in Doc Sharing. Use this template and follow the format provided to
create your planning sheet this week. You’ll need to identify and describe the
ad, draft a thesis, identify the use of rhetorical appeals, and draft a
conclusion.

At the end of your extended draft outline, copy and paste
the URL or website address for your ad (it will begin with http://) so that
your readers can also view the ad.

Successful assignments will:

1. identify
   an advertisement, current or vintage, that’s appropriate for a
   college-level audience;
2. include
   a draft of the introduction and conclusion (minimum of one paragraph
   each);
3. include
   a tentative thesis statement at the end of the introduction;
4. include
   details to establish the visual description and context of the ad;
5. identify
   the various ways rhetorical appeals are used; and
6. be
   typed and submitted as a Microsoft Word 2010 document (.docx) using
   12-point font.

Be sure to review the Week 3 Rhetorical Analysis Planning
Sheet Rubric in Doc Sharing.

Submit your assignment to the Dropbox, located at the top of
this page. For instructions on how to use the Dropbox, read these step-by-step
instructions.

See the Syllabus section “Due Dates for Assignments
& Exams” for due date information.

ENGL 112 Week 4 Assignment

The Rhetorical Analysis Final Essay

This week, you will use the drafting and planning work from
the Week 3 Extended Draft Outline to write the final three- to four-page
Rhetorical Analysis essay. Draw upon last week’s assignment, the lecture, and
textbook reading to help you understand and meet the requirements for the
Rhetorical Analysis. Other than finding your chosen ad online, no outside
research is required for this essay. Although outside research is discouraged,
you may incorporate research if it has a clear purpose in the essay. Any
research used must be formatted in APA style through in-text citations and the
end References page. It is best to check with your professor if you are
considering using research.

At the end of your Rhetorical Analysis Essay, copy and paste
the URL or website address for your ad (it will begin with http://) so that
your readers also can view the ad.

Successful assignments will:

be focused on analyzing an advertisement, current or
vintage, that’s appropriate for a college-level audience;

include a thesis statement at the end of the introduction
that conveys the overall effectiveness of the chosen ad;

include details to establish the visual description and
context of the ad;

identify the various ways rhetorical appeals are used;

be typed and submitted as a Microsoft Word 2010 document
(.docx), with 12-point font and APA formatting for margins, title page, running
heads, and page numbers (Please be sure to review the tutorial on formatting an
APA paper and title page.);

Transcript

be three to four double-spaced pages, not including the
title page; and

be submitted to the Week 4 Dropbox for grading.

Submit your assignment to the Dropbox, located at the top of
this page. For instructions on how to use the Dropbox, read these step-by-step
instructions.

See the Syllabus section “Due Dates for Assignments
& Exams” for due date information.

Plagiarism Tutorial

Click on the link above to view the tutorial.

APA Reference Materials

APA Guidelines for Citing Sources

This tutorial is a resource for citing references using the
current edition of the Publication Manual of the American Psychological
Association. Highlights include purposes of citing, guidelines and examples of
how to cite sources in text and at the end of a paper, and how to format a
reference list or an entire paper.

Transcript

APA Handbook

This handbook is a resource for citing references using the
current edition of the Publication Manual of the American Psychological
Association. Highlights include APA websites, practice exercises, ways to avoid
plagiarism, and guidelines and examples for how to use sources, cite sources in
TDA posts, cite in the text and at the end of a paper, edit citations, and
format a reference list or an entire paper.

American Psychological Association (APA) Style Website

This website provides answers to frequently asked questions
and lists APA manuals, style guides, and software available for sale. Purchase
is optional. Two good references are Concise Rules of APA Style and the current
edition of the Publication Manual of the American Psychological Association.

ENGL 112 Week 5 Assignment

Topic Proposal and Summary

Your assignment this week asks you to choose your Commentary
topic, issue, and angle, and to begin understanding how your own position fits
into the larger conversation. To accomplish this overall goal, you’ll need to
begin by reviewing viable topics, listening to the conversations surrounding
them, and ultimately determining which topic is most fitting for the assignment
needs. You’ll then summarize the main ideas within your topic, including the
perspectives of others within the conversation. To complete this week’s
assignment, please find the Week 5 Topic Proposal and Summary in Doc Sharing.
Download it for use in recording your responses in paragraph format. Be sure to
check Doc Sharing for the Week 5 Assignment Rubric as well.

You may want to visit the Course Resources page under the
Course Home to visit the Pros & Cons of Controversial Issues site. It can
help you with topic selection. It also provides different perspectives on
topics. A link to the Library is also in the Course Resources page under
the Course Home.

Once you have completed the Topic Proposal and Summary,
submit it to the Week 5 Dropbox for grading. Be sure to meet the following
requirements.

Use the Week 5 Topic Proposal and Summary document to
complete this assignment.

Write in complete sentences and paragraphs, using correct
spelling, punctuation, and grammar.

Use the APA resources below and Chapter 28 in your text to
document your sources in APA format as full references.

Submit your assignment to the Dropbox, located at the top of
this page. For instructions on how to use the Dropbox, read these step-by-step
instructions.

See the Syllabus section “Due Dates for Assignments
& Exams” for due date information.

Plagiarism Tutorial

Click on the link above to view the tutorial.

APA Reference Materials

APA Guidelines for Citing Sources

This tutorial is a resource for citing references using the
current edition of the Publication Manual of the American Psychological
Association. Highlights include purposes of citing, guidelines and examples of
how to cite sources in text and at the end of a paper, and how to format a
reference list or an entire paper.

Transcript

APA Handbook

This handbook is a resource for citing references using the
current edition of the Publication Manual of the American Psychological
Association. Highlights include APA websites, practice exercises, ways to avoid
plagiarism, and guidelines and examples for how to use sources, cite sources in
TDA posts, cite in the text and at the end of a paper, edit citations, and
format a reference list or an entire paper.

American Psychological Association (APA) Style Website

This website provides answers to frequently asked questions
and lists APA manuals, style guides, and software available for sale. Purchase
is optional. Two good references are Concise Rules of APA Style and the current
edition of the Publication Manual of the American Psychological Association.

ENGL 112 Week 6 Assignment

The Commentary Rough Draft

The first three pages of your Commentary rough draft are due
this week. This week’s draft should include the following.

An introduction that catches reader’s attention, provides an
overview of the topic, and presents a new or unique angle on a current event

A thesis that transitions from the introduction to the body
and clearly provides the writer’s position on the topic; the thesis should be
debatable, meaning others may disagree or have a different perspective

Discussion of background and other perspectives within the
larger conversation, represented through integration of research

Body paragraphs that explain, support, and answer the promise
of the thesis statement

Effective use of author tags, direct quotes, summary, and
paraphrases

Proper APA style for in-text citation and an end References
page

Additional Requirements

Three complete body pages (double-spaced), plus title page
and reference page

Essay typed and submitted as a Microsoft Word 2010 document
(.docx), with 12-point font and APA formatting for margins, title page, running
heads, and page numbers; please be sure to review the formatting in the APA
paper and title page tutorial

Integration of a minimum of two credible sources

Submit your assignment to the Dropbox, located at the top of
this page. For instructions on how to use the Dropbox, read these step-by-step
instructions.

See the Syllabus section “Due Dates for Assignments
& Exams” for due date information.

Plagiarism Tutorial

Click on the link above to view the tutorial.

APA Reference Materials

APA Guidelines for Citing Sources

This tutorial is a resource for citing references using the
current edition of the Publication Manual of the American Psychological
Association. Highlights include purposes of citing, guidelines and examples of
how to cite sources in text and at the end of a paper, and how to format a
reference list or an entire paper.

Transcript

APA Handbook

This handbook is a resource for citing references using the
current edition of the Publication Manual of the American Psychological
Association. Highlights include APA websites, practice exercises, ways to avoid
plagiarism, and guidelines and examples for how to use sources, cite sources in
TDA posts, cite in the text and at the end of a paper, edit citations, and
format a reference list or an entire paper.

American Psychological Association (APA) Style Website

This website provides answers to frequently asked questions
and lists APA manuals, style guides, and software available for sale. Purchase
is optional. Two good references are Concise Rules of APA Style and the current
edition of the Publication Manual of the American Psychological Association.

Course Project

Starting the drafting process this week will not only give
you a head start on writing, but it will allow you to receive professor
feedback before the final part is due next week. Additionally, peer review will
be conducted in class next week, so you will also have feedback from peers to
guide you through the revision process. As you start drafting, remember that
the final Commentary essay (due in Week 7) must include the following
requirements.

Five full body pages, plus an APA title page and a
References page, written in Microsoft Word 2010 (.docx)

APA formatting for font, margins, spacing, running heads,
page numbers, and in-text citations

A minimum of three academic sources

A unique angle that takes a set position on a topic
currently in the news

Week 7

The Final Commentary Essay

Drawing on the Week 5 Topic Selection Prewriting activity
and last week’s draft, you are now required to submit your final, polished
Commentary essay. Be sure to review this week’s lecture for tips to guide you
through the revision process and for a checklist of assignment requirements.
Also review the Week 7 Final Commentary Rubric in Doc Sharing for additional
guidance.

The Final Commentary essay should include:

• five
  full body pages, plus an APA title page and references page, written in
  Microsoft Word 2010 (.docx);

• APA-formatted
  in-text citations;
• a
  minimum of three credible sources;
• a
  personal angle that takes a set position on a topic that is currently in
  the news; and
• 12-point
  font and APA-formatting for margins, title page, running heads, and page
  numbers. (Please be sure to review the tutorial on formatting an APA paper
  and title page.)

week 8

The Commentary Reflection and Postscript

We began this class by thinking about the different
intentions we have in conveying meaning through our written messages. You’ve
been pushed throughout this session to use writing as a means of exploring the
world around you and as a convoy for making new meaning and helping to frame
your point of view. The hard work of drafting, researching, and revising is
behind you. Now it’s time to reflect on all that you have learned and the ways
in which you have grown as a writer.

In a brief reflective postscript, please answer the
following questions as they relate to your writing process throughout the Commentary
essay:

• What
  new insights have you gained on your Commentary topic throughout the
  process of drafting, researching, and revising? Did your point of view
  change at all? If so, how or why?
• You
  began to conduct and incorporate academic research during the writing and
  planning of your Commentary essay. How well-prepared do you feel about
  conducting academic research? Please elaborate on your response.
• How
  might you contribute to the public conversation about your Commentary
  topic now that you have invested so much time writing and researching
  about it? Are there any public forums or conversations to which you might
  contribute your writing or ideas?
• Did
  you incorporate changes into your final essay based on your peers’
  feedback? If so, please describe the types of changes you made and why you
  made them. If you did not incorporate changes, please explain why.
• Did
  reviewing the work of your classmates help you to understand other points
  of view? Please explain how or why.
• Did
  reviewing the work of your classmates provide you with additional writing
  strategies? Please explain how or why.

Assignment Requirements

• Reply
  to each question above with at least one full paragraph, making your full
  postscript approximately 2 pages.
• Because
  this assignment asks you to reflect on personal experiences, you do not
  need to incorporate research or an APA title page.
• Postscripts
  should be written in first person.
• The
  post-script should be typed and submitted as a Microsoft Word 2010 document
  (.docx), with 12-point font and double spacing.
• Please
  note that Week 8 closes on Saturday at 11:59 pm MT. The Postscript
  assignment must be submitted by this date.

Please be sure to review the rubric for this week’s
assignment in Doc Sharing.

See the Syllabus section “Due Dates for Assignments
& Exams” for due date information.