Questions – From Case study – SNAP-ON: A Unique Go-To-Market Strategy
2 Questions – From Case study – SNAP-ON: A Unique Go-To-Market Strategy
You need to read Chapter_10 and the case (SNAP-ON) supplied and answer the 2 question below.
THE QUESTIONS ARE:
1. Channel design begins with an assessment of end-user customer needs. Assess the strength of Snap-on’s dealer van channel in serving customer needs in the vehicle service market (for example, auto repair shops). Next, consider possible adjustments that might be required to serve customer needs in adjacent markets that the firm is exploring, such as aerospace companies and utilities.
2. Outline strategies that Snap-on might follow to capitalize on its strong brand in the vehicle service market and extend its reach into other industry sectors.
The size of each answer should be around 35 lines – FONT 12 – SINGLE SPACED
You also can use the internet as a source!!!
Do not forget to include citations and references!!!
IMPORTANT: The answers will need to pass an ANTI – PLAGIARISM software!!!!
READ THE CHAPTER, READ THE ARTICLE AND CREATE YOUR OWN ANSWERS!!!
Don’t just copy and change the words so it passes the software. I won’t accept it. You have to create new answers.
I WON’T BE ABLE TO ACCEPT YOUR WORK IF YOU DON’T FOLLOW THE INSTRUCTIONS!!!