GLOBAL BUSINESS POLICY AND STRATEGY STUDENT

CAPSTONE: GLOBAL
BUSINESS POLICY
AND STRATEGY
COURSE DESCRIPTION
This course illustrates the development, implementation, and reformulation of global
business strategy. It stresses the need for, awareness of, and accommodation to changes
in a company’s internal and external environments and covers generic types of business
strategies and techniques for analyzing global initiatives and operations. Students
complete a Capstone Paper that incorporates concepts from this course and previous
courses and analyzes a problem or opportunity found in the workplace. Students
defend their research during an oral presentation that also provides an overview of the
Capstone Paper.
TOPICS
Topics to be covered in this course:
Mission Statements
Globalization
External Environment: Remote, Industry, and Operating (Global and Domestic)
Global Environmental Forecasting
Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis
Long-Term Objectives and Annual Objectives
Grand Strategies and Functional Strategies
Global Strategic Analysis and Choice
Organizational Culture and Leadership
Global Strategic Control and Evaluation
Ethical Issues in International Business
Analysis of Risks and Opportunities in Global Business
STUDENT — 2 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
This syllabus has been developed by the faculty
of the College of Business and Management
at Cardinal Stritch University.
© WP Revised March 2011
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 3
SYLLABUS FOR ONGROUND DELIVERY
STUDENT — 4 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 5
INTRODUCTION
OVERALL COURSE OBJECTIVES
Upon successful completion of this course, each student should be able to:
Develop organizational mission statements.
Define and analyze the internal strengths and weaknesses of an organization.
Conduct a global business environmental analysis.
Compare and contrast business-unit and corporate strategic plans.
Formulate business-unit and corporate strategic plans and create methods of
implementation.
Define and analyze global risks and opportunities.
STUDENT — 6 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
OVERALL LEARNING OUTCOMES
Each student in this course is expected to:
Through completing homework assignments, examine and discuss global strategic
management issues and concepts.
Through completing papers and oral presentations with a project team, critically
analyze cases.
Through completing an oral presentation, identify and analyze cultural and ethical
issues and opportunities arising from global business development in a selected
region of the world.
Through completing a Capstone Research Product, identify information required for
an organization’s successful strategic plan, analyze the data, and make
recommendations for improvement.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 7
INTRODUCTION
FRANCISCAN VALUES
Inspired by the 13th-century religious leader St. Francis of Assisi, the Sisters of St.
Francis of Assisi founded and continue to sponsor Cardinal Stritch University. They
have articulated a set of values to foster a learning community with a spirit of service
and a renewal of ideals reflective of their Franciscan heritage. This heritage finds
expression in the University’s mission ―to transform lives through value-centered
education‖ and in the following Franciscan values:
Creating a Caring Community
Respecting each person’s dignity
Offering hospitality, courtesy, kindness, and friendship
Fostering loving relationships
Showing Compassion
Serving and caring for the poor and oppressed
Working for justice
Taking responsible social action
Offering unselfish service
Reverencing All of Creation
Fostering a simple lifestyle and responsible stewardship
Preserving the environment
Respecting all creatures
Making Peace
Forgiving others
Healing and reconciling
Resolving conflicts
Promoting non-violence
STUDENT — 8 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
INTRODUCTORY NOTES TO STUDENTS
Introduction
This course has been developed with a heavy emphasis on case analysis. Case analyses
are included in many of the learning sessions. This emphasis will allow you to gain
experience with the concepts of global strategic management using a variety of realworld situations.
The following icon is used in this syllabus:
Onground: Assignments and activities are designed for onground
instruction. Assignments are to be completed prior to the learning
session meeting in which they appear.
My Stritch
My Stritch (http://my.stritch.edu) is a personalized, customizable information source
providing online grades, financial aid resources, and other campus resources to the
Cardinal Stritch University community. My Stritch contains access instructions to
tutorials and other online resources. My Stritch may be accessed by following the
instructions in the Materials Inventory section of this syllabus.
Myitlab
Myitlab is an online resource provided to students with their orientation materials.
Students should work through the Word, PowerPoint, and Excel portions of the tutorial
to help them learn the skills necessary to word process the papers, develop the
presentations, and complete the problems required for this course, as well as other
courses throughout the degree program.
Specific student access instructions for this tutorial and other online resources are only
available on the My Stritch—CBM Student Academic Materials group site. To access
My Stritch, follow the instructions in the Materials Inventory section of this syllabus.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 9
INTRODUCTION
INTRODUCTORY NOTES TO STUDENTS continued
Smarthinking
Smarthinking is an online tutorial service that allows students to meet online with
and/or get feedback from seasoned teaching professionals, almost all of whom have
advanced degrees in their fields. Through Smarthinking, students can do the following:
Meet with an e-structor for a private session
Schedule a live session with an e-structor of the student’s choice
Submit writing and receive the tutor’s comments in the student’s inbox, usually
within 24 hours
Submit a question and get the e-structor’s response via e-mail, usually within 24
hours
Check out study guides, study skills manuals, test preparation tools, and selfassessment tools that help students study smarter
Subject matters include writing, basic math skills, math en español, algebra, geometry
and trigonometry, calculus, statistics, introductory accounting, introductory finance,
micro- and macroeconomics principles, general chemistry, physics, biology,
introductory human anatomy and physiology, organic chemistry, and Spanish.
Specific student access instructions for this tutorial and other online resources are only
available on the My Stritch—CBM Student Academic Materials group site. To access
My Stritch, follow the instructions in the Materials Inventory section of this syllabus.
Online Learning Centers
McGraw-Hill provides online resources for both course textbooks. Access the Strategic
Management site by going to http://www.mhhe.com/pearce12e. For the Business
Research Methods site, go to http://www.mhhe.com/cooper10e. The learning centers
include Excel templates, self-test questions and answers, reviews of key terms, quizzes,
and other resources
STUDENT — 10 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
INTRODUCTORY NOTES TO STUDENTS continued
MyCompLab and The Longman Handbook
MyCompLab is an online resource that accompanies The Longman Handbook for Writers
and Readers, a text that students received with their orientation materials. The
MyCompLab Web site includes grammar exercises, model writing samples, writing
activities, research assistance, and help in avoiding plagiarism.
Specific access instructions to this tutorial and other online resources are only available
on My Stritch. To access My Stritch, follow the instructions in the Materials Inventory
section of this syllabus.
Library Web Site
Students may access the Cardinal Stritch Library Web site at http://library.stritch.edu
to locate a variety of sources of information. The site includes the resources ―Live chat
with a librarian‖ and ―Ask a librarian,‖ which can provide assistance in navigating the
site and conducting research.
The Web site also hosts a number of resources devoted to the fundamentals of APA
style. From the home page, users can select ―Research guides/Citation guides‖ and
then select ―APA Style Guide.‖
Sister JoAnne Marie Kliebhan Award
Students and faculty are encouraged to nominate graduating students for the Sister
JoAnne Marie Kliebhan Award. Selection criteria for this award include graduate
students who will have completed at least 30 credits by May of the award year.
Recipients demonstrate a history of exceptional service at Stritch and/or in the
community or in a profession that reflects Franciscan values, have a solid record of
academic achievement and/or contributions and have a record of outstanding
leadership either at the University, in the community, or in the professional field while
enrolled at Stritch.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 11
INTRODUCTION
INTRODUCTORY NOTES TO STUDENTS continued
Computer Use
Searching the Internet can be helpful in securing background information on cases and
organizations assigned for class discussion. While you are expected to use your
computer in most activities, make sure to demonstrate a sound balance between online
and offline research efforts. Papers must be word processed, and presentations must be
prepared in PowerPoint. For case analysis, your project team should develop minispreadsheets as part of your presentations.
Use of the Internet
The Internet can be a valuable source of information. However, it is important to
understand that good Internet research is not simple. In fact, it requires an
understanding of search engines and a strong ability to evaluate sources. Because it is
often difficult to find out who posted information, time should be taken to determine a
site’s sponsors, their stake in the views presented, and the degree to which the
information is objective. Sites, addresses, and content may change without warning,
making yesterday’s great source today’s ―Not Found‖ message. The Longman Handbook
contains a chapter about Internet resources for more information on doing research on
the World Wide Web, as well as on how to document and cite such sources
appropriately.
Rehabilitation Act Policy Statement
It shall be the policy of Cardinal Stritch University to comply with the Rehabilitation
Act and Americans with Disabilities Act and regulations tested thereunder to the extent
applicable to Cardinal Stritch University. Refer to the Services for Students with
Disabilities section in the Student Handbook for further details.
STUDENT — 12 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
INTRODUCTORY NOTES TO STUDENTS continued
Curriculum Feedback Form
The final page of this syllabus is a curriculum feedback form. Use it to note any
typographical errors, spelling mistakes, grammatical problems, or omissions found in
this document or in the texts. Point out sections that are unclear or confusing, as well as
activities, assignments, or teaching methods that are especially helpful. Please review
the form, and then jot down any comments as the course progresses. Submit the form
with the End-of-Course Survey, or mail it to the address listed on the back of the form.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 13
INTRODUCTION
ASSIGNMENT OVERVIEW
INDIVIDUAL
Participation
The success of this course is dependent on comprehensive discussion of the assigned
case analyses and readings. You are expected to thoroughly prepare each case analysis,
read the required material, and actively participate in class discussions. You should also
add your personal experiences and synthesis of prior learning to the discussions of case
analyses and readings. Evaluation of class participation includes quality, not necessarily
quantity, of contributions to class discussions; sharp insight into course concepts; and
participation in learning sessions. Likewise, you should be prepared for each project
team meeting. Part of the class participation grade will be devoted to project team peer
evaluation. See the Evaluation Criteria for Class Participation and the Evaluation Form
for Project Team Members, located in Appendix C of this syllabus, for additional
grading criteria.
Assessment Test by Peregrine
Prior to Learning Session Seven, students should log on to
http://www.PeregrineAcademics.com/stritch, register, and take an assessment test.
Registration and access instructions are located in Learning Session Seven Assignment
section. Students may take this assessment test at any time prior to Learning Session
Seven. The 120 multiple-choice question online test, administered by Peregrine
Academic Services, takes about 1½ to 2 hours to complete. The University pays the fee
for the exam.
Each program in the College of Business and Management requires each student to take
an assessment test at the beginning of the program and one at the end of the program.
The purpose of this test is to allow the College of Business and Management to assess
the quality of its academic programs, so that the College can improve its programs and
provide the best possible educational experience for its students. The test results are
used by the College and are aligned to the accreditation requirements of the
Accreditation Council of Business Schools and Programs (ACBSP). Students are
required to complete the exam and asked to do their best in order for the College to
have the best possible data for the continuous improvement process.
STUDENT — 14 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
ASSIGNMENT OVERVIEW continued
INDIVIDUAL continued
Beginning of Program Assessment
Early in this program, students will take an assessment test that measures the students’
knowledge at the beginning of the program. It is expected that students will not know
the correct answer to many of the questions. Students, however, should try to answer
the questions to the best of their ability so that the College can accurately assess its
programs.
End of Program Assessment
Near the end of this program, students will take an assessment test that measures the
students have gained in the program. The assessment test at the end of the program
should contain questions in areas that are familiar to students, and students should
attempt to do their best to demonstrate current knowledge.
Assessment Grading Scale
Students will receive the full 5% toward the final grade by completing the assessment
test and submitting the completion certificate. Students will receive 0%, if they do not
complete the assessment test.
For further information on the assessment test by Peregrine, including frequently asked
questions, see the appendix of this syllabus.