MKT 301 Principles of Marketing
Module 8 Assignment
As the final step in your marketing plan, you will create a narrated PowerPoint presentation. Your presentation should be about 7-8 minutes long and cover all the major parts of your project.
A narrated presentation to the class not to exceed seven (7) minutes in length. You should assume that you are presenting your plan to a potential investor or lender â€“ a professional business audience (think TVâ€™s Shark Tank).
Keys to a successful presentation:
â€¢ Professionally prepared slides
â€¢ Presentation skills count â€“ enunciation and correct pronunciation is important
â€¢ Avoid background noise
â€¢ Do not read the slides – tell your story
â€¢ Be prepared for the discussion in Module 8 â€“ your classmates will provide feedback on your presentation
Your slides should follow this format and sequence:
â€¢ Cover slide which includes your name and project
â€¢ You may have optional slide(s) with pictures or relevant images
â€¢ Product description with FAB â€“ 2-3 slides
â€¢ SWOT – 4 slides (one each factor)
â€¢ Segmentation â€“ 2 slides (one each segment)
â€¢ Supply chain – 1 slide – should be similar to the chart in the written plan
â€¢ IMC â€“ will vary, but commonly 3-5 slides
â€¢ Reference list – you are required to keep a list of all sources other than the course materials (text, module content, this guide) used to develop your plan. Include these as your final slide.