MKT301 Module 8 Assignment (January 2019)

MKT 301 Principles of Marketing

Module 8 Assignment

As the final step in your marketing plan, you will create a narrated PowerPoint presentation. Your presentation should be about 7-8 minutes long and cover all the major parts of your project.

The Presentation

A narrated presentation to the class not to exceed seven (7) minutes in length. You should assume that you are presenting your plan to a potential investor or lender – a professional business audience (think TV’s Shark Tank).

Keys to a successful presentation:

• Professionally prepared slides

• Presentation skills count – enunciation and correct pronunciation is important

• Avoid background noise

• Do not read the slides – tell your story

• Be prepared for the discussion in Module 8 – your classmates will provide feedback on your presentation

Your slides should follow this format and sequence:

• Cover slide which includes your name and project

• You may have optional slide(s) with pictures or relevant images

• Product description with FAB – 2-3 slides

• SWOT – 4 slides (one each factor)

• Segmentation – 2 slides (one each segment)

• Supply chain – 1 slide – should be similar to the chart in the written plan

• IMC – will vary, but commonly 3-5 slides

• Closing

• Reference list – you are required to keep a list of all sources other than the course materials (text, module content, this guide) used to develop your plan. Include these as your final slide.