MPS616 All Modules Discussions (July 2018)

MPS 616 Principles of Consumer Psychology

Module 1 Discussion

DQ1Introductions

Introduce yourself to the class and express what you hope to gain from taking this course. Please provide your original posting and respond to another student’s post.

DQ2 Scope of Consumer Psychology

2a. After reviewing the assigned materials, elaborate on 3 key principles or assumptions in studying the psychology of consumer behaviors.

2b. Elaborate on how the principles or assumptions of consumer behaviors relate to your own consumer buying habits or choices. Please provide specific examples.

MPS 616 Principles of Consumer Psychology

Module 2 Discussion

DQ1 Motivation and consumer behaviors

After reviewing the assigned materials on human motivation such as Maslow’s Hierarchy of Needs, identify at least 3 recent YouTube advertisements that are targeting a consumer between the 3 different levels of Maslow’s Hierarchy of Needs. Include a link to each YouTube advertisement along with elaborating on how the components of the advertisement ties back to the different levels of Maslow’s Hierarchy of Needs.

DQ2 Human Decision Making and Consumer Behavior

2a. After reviewing the assigned materials related to human decision-making, explore how cognitive biases, thinking processes and decision-making choices affect consumer behaviors.

2b. Elaborate on at least 2 recent personal examples that highlight how your own cognitive biases, thinking processes and decision-making choices affected a recent purchase you had made.

MPS 616 Principles of Consumer Psychology

Module 3 Discussion

DQ1 Research in Consumer Psychology

Based on the assigned reading and materials, explore the reasons why research is needed in the field of consumer psychology.

DQ2 Current Research Methods

After reviewing the assigned materials and your own research in the library, explain at least one current research method used to study consumer behaviors.

MPS 616 Principles of Consumer Psychology

Module 4 Discussion

DQ1 Consumer buying decisions

1a. After reviewing the assigned materials on the consumer buying decision process, discuss at least 3 components that you believe heavily influence the process. (Hint: review the optional reading on consumer buying decision models).

1b. How does culture and socio-economic status affect consumer buying decisions?

DQ2 Psychopathology of Consumption

After reviewing the assigned materials on impulsive buying behaviors and hoarding, elaborate on 3 key research findings about the biological or psychological nature of hoarding or impulse buying that contribute towards these product consumption disorders.

MPS 616 Principles of Consumer Psychology

Module 5 Discussion

DQ1 Transdisciplinary Forces Shaping Consumption Pre-20th Century

After reviewing the assigned materials, explore the various economic, social and psychological factors that contributed to the rise of conspicuous consumption in the 18th and 19th centuries.

DQ2 Conspicuous consumption in the 21st Century

After reviewing the assigned materials, elaborate on 3 key recent psychology related research findings about the presence of conspicuous consumption in our globalized 21st century society.

MPS 616 Principles of Consumer Psychology

Module 6 Discussion

DQ1 Transdisciplinary Forces Shaping consumer behaviors during the 20th Century

After reviewing the assigned materials, explore the various advertizing, social and psychological factors that contributed to the rise of consumerism in the 20th century

DQ2 Sustainable Consumer Behavior

2a. After reviewing the assigned materials, elaborate on 4 key recent psychology related research findings about sustainable consumer behaviors.

2b. Compare and contrast the impact of consumerism versus sustainable consumer behaviors in your own life. Please provide specific examples.

MPS 616 Principles of Consumer Psychology

Module 7 Discussion

DQ1 Millennial Consumers

After reviewing the assigned materials, compare and contrast the consumer behaviors of Millennials versus other generations (ex. Baby Boomer, Generation X) of consumers.

DQ2 Online Shopping Habits

After reviewing the assigned materials, compare and contrast your own online shopping habits versus 3 key results of recent research on online shopping habits.

MPS 616 Principles of Consumer Psychology

Module 8 Discussion

DQ1 Hedonic Treadmill

1a. After reading the assigned materials, explore the principles of the hedonic treadmill and how these principles affect consumer behaviors.

1b. Given the research findings on the hedonic treadmill, explore 3 methods in order prevent overconsumption or excessive buying by consumers such as you.