OL 3210 Bethel University Lowman Inc Accounting Case Analysis
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Please respond to each of the following. In #1 please include the appropriate references and answer with a minimum of 500 words. In #2, be sure to show all of the work.
(1) Your boss read a recent magazine article about income statements, but he was unclear about the differences between a traditional income statement and a contribution margin income statement. Explain the difference by: a) presenting a sample format for each statement, b) describing the focus of each statement, and c) discussing how and by whom each statement is used.
(2) Case Analysis
Lowman Inc. sells a product with a sales price of $25 per unit, variable costs of $10 per unit, and total fixed costs of $100,000. Lowman is looking into implementing an aggressive advertising campaign that will cost $45,000.
By what amount do sales dollars need to at least increase by in order for the company’s overall profits to not decrease by having the advertising campaign?
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